The US Health and Human Services Department wants to win the hearts and minds of Americans in the fight against coronavirus -- and it's willing to pay big money for it.
Politico reported Monday that HHS was planning to offer a $250 million contract to a communications firm to help it “defeat despair and inspire hope” about the pandemic.
“By harnessing the power of traditional, digital and social media, the sports and entertainment industries, public health associations, and other creative partners to deliver important public health and economic information the administration can defeat despair, inspire hope and achieve national recovery,” a performance work document sent to several communications firms reads, according to Politico.
Michael Caputo, assistant secretary for public affairs at HHS, declined to confirm the contract amount. “The procurement process to produce PSAs with our scientists and doctors is ongoing so I can’t comment further,” Caputo said.
Earlier this month Caputo told CNN that the department was working on a series of public service announcements that would feature celebrities talking with top US health officials such as National Institute of Allergy and Infectious Diseases Director Dr. Anthony Fauci and US Surgeon General Dr. Jerome Adams.