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This photo provided by Ram Truck Brand shows a scene from the company's Super Bowl spot. The Ram truck ad that used a speech by Martin Luther King, Jr., is drawing a backlash. The ad shows people doing service-oriented tasks set against audio of King's speech, which urges people to be "great" by serving the greater good rather than being successful. It was supposed to highlight the volunteer program Ram Nation. (Ram Truck Brand via AP)
This photo provided by Ram Truck Brand shows a scene from the company's Super Bowl spot. The Ram truck ad that used a speech by Martin Luther King, Jr., is drawing a backlash. The ad shows people doing service-oriented tasks set against audio of King's speech, which urges people to be "great" by serving the greater good rather than being successful. It was supposed to highlight the volunteer program Ram Nation. (Ram Truck Brand via AP)

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    Indignación por anuncio de Ram con Martin Luther King Jr. en el Super Bowl

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Indignación por anuncio de Ram con Martin Luther King Jr. en el Super Bowl

La marca Ram, perteneciente a Fiat Chrysler, utilizó un sermón de Martin Luther King Jr. en su comercial del Super Bowl y a muchos espectadores no les gustó la idea.

Indignación por anuncio de Ram con Martin Luther King Jr. en el Super Bowl

La marca Ram, perteneciente a Fiat Chrysler, utilizó un sermón de Martin Luther King Jr. en su comercial del Super Bowl y a muchos espectadores no les gustó la idea.