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First lady Melania Trump speaks on her initiatives during an event in the Rose Garden of the White House, Monday, May 7, 2018, in Washington.  The first lady gave her multipronged effort to promote the well-being of children a minimalist new motto: "BE BEST."  The first lady formally launched her long-awaited initiative after more than a year of reading to children, learning about babies born addicted to drugs and hosting a White House conversation on cyberbullying.   (AP Photo/Andrew Harnik)
First lady Melania Trump speaks on her initiatives during an event in the Rose Garden of the White House, Monday, May 7, 2018, in Washington.  The first lady gave her multipronged effort to promote the well-being of children a minimalist new motto: "BE BEST."  The first lady formally launched her long-awaited initiative after more than a year of reading to children, learning about babies born addicted to drugs and hosting a White House conversation on cyberbullying.   (AP Photo/Andrew Harnik)

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    Melania Trump's full 'Be Best' Campaign speech

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Melania Trump's full 'Be Best' Campaign speech

Melania Trump revealed her formal platform: "Be Best." The comprehensive program will focus on three main points -- well-being, fighting opioid abuse, and positivity on social media. It is the culmination of the past several months of Trump's various public events, all of which centered around helping children.

Melania Trump's full 'Be Best' Campaign speech

Melania Trump revealed her formal platform: "Be Best." The comprehensive program will focus on three main points -- well-being, fighting opioid abuse, and positivity on social media. It is the culmination of the past several months of Trump's various public events, all of which centered around helping children.