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    Why JCPenney is in serious trouble

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Why JCPenney is in serious trouble

JCPenney has seen better days. CNNMoney's Paul R. La Monica explains what's behind the retailer's ongoing downfall.

Why JCPenney is in serious trouble

JCPenney has seen better days. CNNMoney's Paul R. La Monica explains what's behind the retailer's ongoing downfall.