Rivian has a cult-like following. Can the maker of pricey EVs scale?
Rivian CEO RJ Scaringe explains how a long customer backlog and excitement around the brand is helping the company weather a challenging road ahead.
04:11 - Source: CNN Business
Risk Takers 7 videos
SOUTH SAN FRANCISCO, CALIFORNIA - MAY 09: A Rivian electric pickup truck sits in a parking lot at a Rivian service center on May 09, 2022 in South San Francisco, California. Shares of Rivian stock fell 13 percent after Ford, which currently owns as 11.4 percent stake in the electric car maker, is planning to sell 8 million of its 102 million shares. (Photo by Justin Sullivan/Getty Images)
Rivian has a cult-like following. Can the maker of pricey EVs scale?
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