Women aren't on the field in the Super Bowl, so at the very least they can star in some ads touting girl power.
Olay's ad starred some superstar women astronauts, including Busy Philipps, Katie Couric, Taraji P. Henson, Lilly Singh and real-life NASA astronaut Nicole Stott, who retired in 2015. Skin care is important in space, too, evidently.
Oh, and for every tweet #SpaceForWomen gets, the company will donate $1 to Girls Who Code, a non-profit that trains young women in computer science.
Secret donated $529,000 to the US Women's National Team in its fight against pay inequality, so it's no surprise the deodorant brand's ad stars USWNT standouts Crystal Dunn and Carli Lloyd -- the latter reportedly fielded some offers from NFL teams after kicking a field goal in Philadelphia Eagles practice. The gold medalists went undercover as the kicker and holder who score a point in a high-pressure game. But surprise, they're women! And they can still kick with the best of them.