The biggest moments from the Super Bowl

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9:00 p.m. ET, February 3, 2019

Maroon 5's halftime show was everything but the kitchen sink

Wow, that halftime show was ... a lot.

In 13 eager-to-please minutes it served up something for almost everyone: rock, pop, hip hop, rap, a drumline, a gospel choir, illuminated lanterns, pyrotechnics, a huge M-shaped stage and artists arriving via vintage convertible and what looked like a cartoon comet fireball.

Headliner Maroon 5 got most of the spotlight. Frontman Adam Levine sped through truncated versions of "Harder to Breathe," "This Love," "She Will Be Loved" and "Girls Like You" (nope, no Cardi B.), shedding his shirt by the end to reveal his sweaty torso and lots of tats.

Rapper Travis Scott joined the proceedings two songs in, seemingly introduced by SpongeBob SquarePants and plunging in from the sky in a flaming meteor. Thirty seconds later, he was gone.

Last up was Big Boi, the Atlanta hip hop prince who made a grand entrance in a Cadillac convertible, sporting a ginormous puffy fur coat and singing "In the A," his ode to his hometown. He then segued into a few verses of OutKast's "The Way You Move" before yielding the stage to Levine, who wrapped things up with "Moves Like Jagger."

So ... how was it? Well, it was no Prince. Or Beyonce. Or even Bruno Mars. The show felt thematically all over the place, like the producers decided to throw a bunch of stuff at the wall and hope that something stuck. Mostly it didn't.

Big Boi looked fabulous, though.

8:05 p.m. ET, February 3, 2019

Corn is mad at Bud Light

Looks like the National Corn Growers Association is taking exception to Bud Light's boast that they don't use corn syrup to brew their beer.

This is absolutely the kind of Super Bowl beef we signed up for.

7:36 p.m. ET, February 3, 2019

This is why the stadium roof stayed open for the National Anthem

8:03 p.m. ET, February 3, 2019

Our favorite commercials so far, Part 2

Pepsi knows it's in a Coke town 

It's no secret Atlanta is the Coca-Cola capital of the world. So Pepsi has some cojones pushing this star-studded and surprisingly self-aware Super Bowl ad. "Is Pepsi okay?" is the anthem of many a food-service employee, but Pepsi recruited Steve Carell, Lil Jon and Cardi B to play some defense: It's more than okay, they say. It's OKAYYYYY. Okurrr?! 

Also, Cardi B's sparkly dress/nails combination belongs in the Smithsonian. 

Pringles, are you okay?

Pringles! They're yummy! Once you pop, the fun don't stop! The robot servants haunting your house are bereft; of souls, of sense, of the capability of feeling joy! Even sadness is beyond their grasp, yet there is no other word for the deep void from which they scream! Eat Pringles!

And by the way, this is 2019, so no commercial would be complete without a tight and well-planned social media tie-in. You can witness even more existentialism on the Pringles Twitter account, which has been (temporarily?) taken over by their Sad Device. Now it's just responding to all of the other Super Bowl commercial brands with increasingly dismal messages.

The Dude abides ... and now drinks Stella

Cheers to Stella Artois for an ad that cleverly plays with the famous drink choices of some iconic characters. Sarah Jessica Parker's Carrie Bradshaw ("Sex and the City") and Jeff Bridges' The Dude ("The Big Lebowski") walk into a swanky bar and order not their trademark Cosmopolitans or White Russians but ... glasses of Stella Artois. Like that would ever happen.

7:26 p.m. ET, February 3, 2019

Our favorite commercials so far

There will be dozens of great (and not-so-great) commercials in the next few hours, so we'll update every once in a while with a few of our favs. So far...

That Backstreet Boys commercial is a bop

The Backstreet Boys + Chance the Rapper + some unholy Doritos creation was bound to be a winner. Honestly, their remix of "I Want It That Way" shouldn't sound so good. And yet, it does. 

Bud Light still reigns

Bud Light's first "Dilly Dilly" ad aired in August 2017, and somehow they've managed to successfully stretch the joke for two entire NFL seasons. Judging from the latest sojourns of the Bud Light Kingdom crew (A kraken! Mordor? OTHER beer kingdoms?!), we're going to be Dilly Dillying for some time to come -- whether we like it or not. 

BUT WAIT!!!

We spoke too soon! A second Bud Light commercial, starring the Bud Knight, quickly evolved into a fire-breathing, head-smooshing affair that could only be the work of...

....GAME OF THRONES.

Fakeout! Yes, a Bud-Light x "Game of Thrones" crossover ad. Almost as shocking as the Rams intercepting Tom Brady.

6:56 p.m. ET, February 3, 2019

People have questions about the Super Bowl's civil rights-themed clip

Before the coin toss, CBS aired a clip highlighting unity in the league and featuring words and wisdom from Martin Luther King, Jr. It makes sense -- Atlanta is a cradle of the civil rights movement as well as King's hometown. It's also Black History Month. However, given the ongoing tension about kneeling during the National Anthem and social justice activism in the NFL, some people weren't buying it.

6:36 p.m. ET, February 3, 2019

Gladys Knight rocks the National Anthem

Looking like a literal empress in a bejeweled, be-caped white ensemble, the Empress of Soul kicked off SBLIII in masterful fashion with her rendition of the Star Spangled Banner.

Given the years-long controversy over the place and purpose of the anthem at NFL games, there was going to be grumbling no matter who was chosen to sing it. However, Knight is a Georgia native, and said in a statement before the game that she was hoping to use her performance "to unite and represent our country in my hometown of Atlanta."

6:16 p.m. ET, February 3, 2019

CBS kicks things off with Peyton Manning and ... John Malkovich?

Wow, that intro to CBS' telecast of the game, featuring Peyton Manning in a boardroom full of TV execs and John Malkovich in the Colosseum (yes, the one in Rome), was was almost five minutes long. And actually pretty funny.

5:17 p.m. ET, February 3, 2019

The unofficial queen of the Super Bowl? Cardi B

As far as we know, Cardi B isn't performing during the Super Bowl. The rapper has said she turned down an offer to perform during the halftime show out of support for ex-NFL star and social justice activist Colin Kaepernick.

But it still feels like Cardi B is everywhere in Atlanta this weekend. Consider:

  • She performed her hit "Money" at a Super Bowl party Saturday afternoon, and it was such a rager Patriots owner Robert Kraft even joined her onstage and danced it out.
  • She opened for Bruno Mars Saturday night at the Bud Light Super Bowl Music Fest, which went down next door to Mercedes-Benz Stadium
  • She appears in a Pepsi commercial which will air during the game
  • She appears on "Girls Like You," the hit by Maroon 5 -- who, coincidentally, ARE performing during halftime of the game.

The Maroon 5 connection has fueled speculation that Cardi will make a surprise guest appearance with Adam Levine & Co. at halftime. It doesn't seem likely, but you never know. She does like to make money moves.