The center of Tropical Storm Florence crossed into eastern South Carolina and is moving west at just 3 mph, according to the latest advisory from National Hurricane Center.
The storm still has sustained winds of 70 mph and is bringing life-threatening storm surges and catastrophic freshwater flooding over portions of North and South Carolina.
Florence will continue to bring flooding to both states through the weekend, CNN meteorologist Taylor Ward says.
North Carolina Governor Roy Cooper issued an executive order to help speed hurricane relief to impacted areas.
Executive order No. 55 was issued to help with temporary housing and aid in the transport of generators and trucks to affected parts of North Carolina.
“This loss of life is devastating and the friends and families of the victims remain in our prayers,” Cooper said in a statement. “The fact is this storm is deadly. And we know we are days away from it ending.”
CNN has confirmed five people have died from Tropical Storm Florence so far.
Separately, forces from the U.S. Army, the U.S. Army National Guard, and the U.S. Army Reserves are in "ready mode" to provide hurricane relief support to FEMA and other state and federal agencies feeling the effects of Hurricane Florence.
Water purification, high water vehicles, and rotary wing aircraft that support search and rescue efforts are just a few of the Army capabilities ready to respond and available for action when the call comes in.
Reporter Adam Owens from CNN affiliate WRAL shot video of severely damaged and flooded businesses in New Bern, NC earlier this afternoon. He reports that water knocked out the window of one salon and “tossed around everything inside.”
Myrtle Beach Mayor Brenda Bethune said the South Carolina city held up "quite well" from its impact with Tropical Storm Florence.
However, the coming flooding over the coming days in surrounding areas is likely to have a "truly devastating impact" on Myrtle Beach's economy.
"What we are the most concerned about is we have five major rivers that surround us, and we only have one major road into Myrtle Beach, but all of our major roads are going to be affected by this flooding within the next three to seven days," she said.
"And when that flooding gets here, it can last up to 10 to 12 days or longer from what we are being told."
You can listen to Mayor Bethune's comments below:
Facebook activated a safety check for areas affected by Tropical Storm Florence.
The feature allows users in storm-hit areas along the Carolina coasts to let their friends know if they are safe.
A group of firefighters in Wilmington, North Carolina, knelt and prayed outside the home where a mother and her infant child died from a tree falling on their home.
They were the first known deaths in the storm.
The father was also injured in the incident and was transported to a nearby hospital.
A 77-year-old man was found dead at his residence in Kinston, North Carolina on Friday, the fifth death related to Tropical Storm Florence.
It is believed he died by being blown down by wind when he went to check on his hunting dogs.
The man's family found him dead at 8 a.m., Lenoir County Emergency Services Director Roger Dail.
Nearly 650,000 customers are without power statewide, according to North Carolina Governor Roy Cooper.
Cooper said that utility companies estimate that 1 million to 2.5 million customers could be without power before the end of the storm.
The utility companies have brought in resources from out of state to help with restoration efforts, Cooper said.
In addition, 20,000 evacuees are in over 150 shelters statewide.
The University of North Carolina at Chapel Hill has agreed to open a mega shelter on their campus in Chapel Hill, Cooper said. One mega shelter was already opened at Lawrence Joel Veterans Memorial Coliseum in Winston-Salem.
Hundreds of people have been rescued in New Bern, North Carolina according to Governor Roy Cooper.
Cooper said that swift water rescue teams have rescued hundreds of people and continue to search flooded areas.