Hurricane Florence made landfall near Wrightsville Beach, North Carolina at 7:15 am ET.
It has maximum sustained winds of 90 mph, the National Hurricane Center said.
Winds at at the Wilmington International Airport in North Carolina reached 92 mph this morning.
That marks the highest wind gust measured since Hurricane Donna hit in September 1960, the National Weather Service reported.
Here's the service's full break down of top winds in Wilmington:
HLN meteorologist Bob Van Dillen is in the eye wall of Hurricane Florence. Video showed roaring winds and pounding rain.
He noted that when the eye moves over land, conditions will be calm.
Watch the footage:
Brenda Bethune, the Mayor of Myrtle Beach, said the city is still in "waiting mode." She's expecting hurricane-force winds to start at 9 a.m. ET.
She urged residents to make any final preparations before Hurricane Florence hits.
“Any last-minute things to secure, you have another hour to do that. Stay inside during the storm," she said.
Ken Graham, with the National Hurricane Center, said Hurricane Florence is about to make landfall in North Carolina.
We're talking a lot about storm surge today. It's expected to be one of the storm's most devastating effects.
The city of New Bern, North Carolina is currently seeing about 10 feet of storm surge. Graham said the surge could be "miles and miles inland" because the storm's winds are so strong.
The New Bern Police Department in North Carolina tweeted photos this morning showing flooding in the city's downtown area:
As of 6 a.m. ET, New Bern got a reported 7 inches of rain. Storm surge is more than 10 feet.
Earlier this morning, police said about 150 in New Bern were awaiting rescue.
Many customers in North and South Carolina are waking up in the dark. Here are the latest numbers:
- 340,264 power outages statewide in North Carolina
- 96,720 power outages statewide in South Carolina
- So that means 436,984 total customers without power in both states
Hurricane Florence’s outer bands started to whip the Carolina coast yesterday, and the the rain and wind continued overnight and into this morning.
Here's where things stand now:
- The strength: Florence is now a Category 1 storm, with maximum sustained winds of 90 mph.
- The effects: It is a huge rain maker and while its winds are not devastating, it’s storm surge and rainfall may be remembered for some time.
- What comes next: A turn toward the west at a slow forward speed is expected today, followed by a slow west-southwestward motion tonight and Saturday.
It's just after 10 p.m. ET. Our live coverage of Hurricane Florence's near-arrival on the Carolina coast will continue early Friday morning. Here's where we leave things:
- The rain turned sideways Thursday, rivers swelled and floodwaters began to fill streets, as massive Hurricane Florence trudged toward North Carolina.
- The Category 2 storm's outer bands lashed towns on the barrier islands and on some of the Tar Heel State's rivers, as the center of the cyclone moved to make a possible Friday landfall.
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