Incredible photos: Wildlife photographer Will Burrard-Lucas took these striking shots of a rare "big tusker" elephant in Kenya.
Courtesy Will Burrard-Lucas / @willbl
Promoting wildlife conservation: Burrard-Lucas worked in partnership with the Tsavo Trust to take the pictures. The Kenya-based non-profit organization works towards wildlife conservation.
Courtesy Will Burrard-Lucas / @willbl
Inspiring images: Burrard-Lucas hopes his images inspires support for wildlife conservation: "I hope people are inspired to care about the natural world and, if they want to, to support organizations like the Tsavo trust who are working so well to keep these animals protected," he tells CNN Travel.
Courtesy Will Burrard-Lucas / @willbl
Rare breed: These elephants are increasingly rare, it's estimated that fewer than 30 exist in Africa. This elephant is a female big tusker.
Courtesy Will Burrard-Lucas / @willbl
Up close: Burrard-Lucas took the photographs with a contraption he invented and dubs "Beetlecam" -- which allows him to get close-up photographs.
Courtesy Will Burrard-Lucas / @willbl
Upcoming book: The photographs are the subject of a book -- conceived by the Tsavo Trust as a means of raising awareness and funds -- called "Land of Giants."
Courtesy Will Burrard-Lucas / @willbl
Final photos: The main subject of Burrard-Lucas' photographs is an elephant known as F_MU1 -- shortly after he took his last shot, she died of natural causes.
Courtesy Will Burrard-Lucas / @willbl
Positive message: "I find [the photos] inspiring to look at because it's just very positive and inspiring to think that elephants like this are still out there -- they haven't been hunted or poached," says Burrard-Lucas.