Americans are flocking to Europe’s hot spots. Here’s where Europeans are going instead

Terry Ward, CNN
10 minute read
Updated 9:06 AM EDT, Tue July 11, 2023
<strong>North Jutland, Denmark:</strong> If you've never considered a beach vacation in Denmark, you might want to reconsider. Called the "Cold Hawaii," North Jutland lures visitors with a dune-fringed coastline.
North Jutland, Denmark: If you've never considered a beach vacation in Denmark, you might want to reconsider. Called the "Cold Hawaii," North Jutland lures visitors with a dune-fringed coastline.
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<strong>St. Moritz, Switzerland:</strong> Less than two hours by car from Italy's wildly popular Lake Como, the glitzy Swiss mountain town of St. Moritz makes for a quieter summertime lakeside escape.
St. Moritz, Switzerland: Less than two hours by car from Italy's wildly popular Lake Como, the glitzy Swiss mountain town of St. Moritz makes for a quieter summertime lakeside escape.
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<strong>Alentejo, Portugal:</strong> Miles of uninterrupted beach in the Portuguese region of Alentejo entice vacationers looking for a less crowded alternative to the Algarve beaches farther south.
Alentejo, Portugal: Miles of uninterrupted beach in the Portuguese region of Alentejo entice vacationers looking for a less crowded alternative to the Algarve beaches farther south.
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<strong>Camargue, France:</strong> In France's Camargue, the Rhône River meets the Mediterranean Sea, and the wetland area is home to distinctive white horses.
Camargue, France: In France's Camargue, the Rhône River meets the Mediterranean Sea, and the wetland area is home to distinctive white horses.
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<strong>Montenegro:</strong> The town of Kotor is tucked among hills that drop into a stunning jewel-toned bay that "brings to mind both the striking Norwegian fjords and picturesque Lake Como," one travel adviser said.
Montenegro: The town of Kotor is tucked among hills that drop into a stunning jewel-toned bay that "brings to mind both the striking Norwegian fjords and picturesque Lake Como," one travel adviser said.
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<strong>Costa de la Luz, Spain: </strong>Spain's Costa de la Luz, with the town of Cadiz pictured, offers 75 miles (121 kilometers) of Atlantic-facing coastline between Tarifa and the Guadiana River, near the border with Portugal.
Costa de la Luz, Spain: Spain's Costa de la Luz, with the town of Cadiz pictured, offers 75 miles (121 kilometers) of Atlantic-facing coastline between Tarifa and the Guadiana River, near the border with Portugal.
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<strong>Aeolian Islands, Italy:</strong> Sicily's Aeolian Islands are hardly lonely during Italy's hot summers. But their relative remoteness means they don't get nearly the international tourist masses of a Positano or Capri.
Aeolian Islands, Italy: Sicily's Aeolian Islands are hardly lonely during Italy's hot summers. But their relative remoteness means they don't get nearly the international tourist masses of a Positano or Capri.
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<strong>Senja, Norway: </strong>On the island of Senja, mountains plunge vertically into fjords and picturesque fishing villages line part of the coast.
Senja, Norway: