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It’s the airline that came back from the dead – and then died again.
When British regional airline Flybe went bust on January 28, its clients could have been forgiven for wondering if they had deja vu.
It was the second time in three years that the airline had folded. Flybe first went under in March 2020, but relaunched two years later with UK domestic and international routes, before folding again after just 10 months.
Just three days later, another airline went bankrupt. Flyr – a Norwegian airline – had launched only last year.
“If you look at the number of airlines that have gone out of business, it’s staggering – and there have been major impacts across a massive number of airlines,” says Steve Ehrlich, chairman of Pilots Together, a charity founded during the pandemic to help pilots who had been laid off.
“The pandemic exposed some of the weaknesses [in airlines] that we might not have seen for some time.”
Prices up, airlines down
2023 has been touted as the year travel finally returns to normal after three years that saw the industry on its knees.
But just when you thought it was safe to get back in the air, the airline bankruptcies have returned.
At the same time, prices are up. Economy fares have increased by an average of 36% for 2023, according to data from Flight Centre, a UK-based booking agency.
Flying to certain destinations has become impossible if you’re on a budget. Fares to New Zealand, for example, have increased 81% year on year, they say, while flights to South Africa from the UK are up by 42% in economy and 70% in business. Of course, there’s context for both destinations. In February 2022, New Zealand was closed and while South Africa was at the center of the Omicron variant.
Overall, bookings are still down – by 22% globally for the first quarter of 2023, compared to 2019, according to ForwardKeys, who analyze data from the International Air Transport Association ticketing database – in other words, the world’s legacy carriers.
The Caribbean is suffering the least – just 3% down on 2019 bookings – while Asia Pacific is still lagging at 46% down.
In between are the Middle East (down 5%), Americas (9%), Europe (15%) and Africa (18%).
That’s not set to last, however. Olivier Ponti, ForwardKeys’ vice president of insights, says that he’s “cautiously optimistic that the summer season will be extremely busy” – as long as external factors don’t intervene.
From billionaires to millionaires
Airlines failing is nothing new, of course. There’s an old adage that the best way to become a millionaire is to start an airline… as a billionaire.
But the pandemic has been more damaging to the aviation sector than recessions, wars or terrorist incidents.
Since 2020, no fewer than 64 airlines have ceased operations, according to aviation website and podcast AllPlane.tv, which has been keeping a tally as they go.
A handful have revived after announcing bankruptcy, or changed names, but the vast majority are gone for good.
And while the average traveler might not recognize names such as Jet Time, NokScoot or Fly My Sky, some big names went under in the pandemic, too – for starters, Alitalia, Italy’s former national airline. (The country now has a successor: ITA Airways.) Air Namibia – another national flag-carrier – also went under in 2021.
“I was surprised to see the Alitalia brand go – not because it was in a healthy state, it had been a financial basket case for so long, but because nevertheless it had carried on and on,” says Miquel Ros, AllPlane’s founder and editor.
Ros is sanguine about the bankruptcies. To him, despite the numbers, the pandemic has been less of a Grim Reaper, scything through the world’s airlines, and more a jolt to the industry that made already sputtering engines finally cut out.
“It prompted many airlines that were in a delicate financial situation to give up,” he says.
“Most of those that failed in 2020 were likely to have gone out of business anyway, just a bit later. Many were either airlines that had had issues for quite some time, or fragile ventures that lacked the scale and scope to compete with large operators.”
Ros started keeping track of airline bankruptcies in 2018, when 18 global airlines went bust. In 2019, that number rocketed to 34. Again, they were largely smaller airlines – remember Curacao operator Insel Air, anyone? Its fleet of three Fokkers couldn’t keep up against the big players. In 2018, Kuwait’s Wataniya Airways even did a Flybe and folded twice.
In comparison, the figures from the pandemic don’t look quite so bad. 2020 saw the loss of 31 airlines, 2021 took 19 out of action, and by 2022 that had dropped to just 12. However, with three failures already, 2023 looks unlikely to be plain sailing.
A lucky escape
For Murdo Morrison, head of strategic content at FlightGlobal, it’s “counterintuitive” that more airlines didn’t collapse during the pandemic.
“The ones that have gone pretty much would all have gone anyway,” he says.
“Since airlines began, there’s always been a churn. It’s a business with high risks, it’s historically been hard to make money, and it’s very hard to get the business model right. Look at Flybe – its first collapse [March 5, 2020] was, really, before the pandemic. They weren’t making enough money because their business model wasn’t right. That’s probably why they went out of business second time round.”
In fact, Morrison says, most airlines were saved from destruction by governments “putting their airline industries into hibernation, paying their fixed costs and most of the wage bill. They were able to let people go and reduce the cost structure, so though there was no revenue there were lower costs. Very few airlines went under as a direct result of the pandemic.”
He adds that the past three years have seen a “lot of launches,” too. Of course, of those newbies, Flybe’s second iteration and Flyr are already out of the picture.
But it’s not all good news. “The biggest problem has been the recovery – last summer, airports just couldn’t cope with the bounceback in passenger numbers,” he says.
“Airlines and airports were unwilling or unable to resource back-up in late 2021 and early 2022 after cutting their costs, and that’s what caused the summer of chaos. There weren’t enough baggage handlers. Weren’t enough security screeners. In some cases there weren’t enough pilots.”
Following the USA
If you’ve flown in the US, you’ll know that choosing your airline is a simpler process than in other parts of the world.
Where in Asia or Europe there are dozens of airlines, both legacy companies and start-ups, vying for your business, in the US there are the “big four”: American, Delta, Southwest and United.
That’s the model that the rest of the world are moving towards as a result of the pandemic, says Pere Suau-Sanchez, senior lecturer in air transport management at the UK’s Cranfield University and the Open University of Catalonia in Spain.
“In Europe, we have more players in our market, they’re generally smaller and they’re generally specialized in terms of geography – so they’re more subject to external forces,” he says.
For him, the bankruptcies are “part of a general trend of consolidation” along US lines. In future, you can expect to see “what seems like fewer airlines” – or regional airlines merging under the same umbrella organization. In Europe, Aer Lingus, British Airways, Iberia, Level and Vueling are already all owned by IAG, for example. Suau-Sanchez thinks this will become more common, with the individual airline names kept on more as “branding to tap into national markets” than showing any real difference.
Regional airports have taken a hit during the pandemic, too, he warns, with airlines concentrating on larger hubs to accelerate recovery. Business travel has taken a huge hit – and business travelers en route to different cities are core clients for regional airports. “When the market is small, losing a few passengers can be a major problem,” he says.
So what does the future hold? Suau-Sanchez thinks fare increases of up to 25% will continue for the “for a few years,” as airlines need recovery money, fuel prices increase, and the aviation industry invests in sustainable technology.
For Morrison, European shorthaul has already stabilized, with decent fares. “Demand is pretty robust, competition is high, and the market is functioning,” he says.
Long haul, though “took a bit more of a battering.” Airlines have yet to restore their pre-pandemic flight schedules – and that means fewer planes and fewer seats.
“It comes down to supply and demand – at the moment the high prices are to do with demand coming back quicker than supply. They can charge a premium for flights, and at the moment longhaul fares are a lot higher than 2019,” he says.
On the plus side, he believes that it won’t be forever: “All being equal, fares will go down. I’m not saying you’ll be able to fly from London to New York for £200 return but I think prices will come down – but over what period I don’t know.”
In the meantime, Flybe’s administrators look as if they might get a temporary operating license from the UK’s Civil Aviation Authority. Lufthansa and Air France-KLM are said to be nosing around the company.
If it’s round three for the airline, perhaps it’ll be third time lucky.