Burger King in Finland opens world’s first in-store spa

Story highlights

A Burger King in Helsinki has opened an in-store spa with sauna

It's the world's first fast-food spa

Guests can order food and drink direct to the sauna

It's won an award for New Concepts in Food Service

CNN  — 

We all know about the dreaded meat sweats.

But at this Burger King in Finland, they might be brought on by eating your Whopper in the sauna.

As nude dining looks set to become Europe’s most unlikely food trend – a naked restaurant in London currently has a waiting list of 37,000 – the Mannerheimintie branch of Burger King in Helsinki has opened an in-store spa.

Food served in the sauna

The latest innovation we never knew we needed features a 15-person sauna, shower room, locker room and media lounge with TV and gaming facilities.

Guests can spread out on blue and red benches in the sauna, perhaps covering their modesty with a Burger King towel or robe, and watch TV or play video games while basking in the steam.

And if all that pore-flushing is making you hungry, servers from the outlet visit the sauna to take food and beverage orders.

You can enjoy a meal as flame-grilled as your skin, although your fries might wilt in the humidity.

Alternatively, you might want to take that ice-filled giant Coke and spill it over your head.

Finns love saunas

Sounds weird?

Well, with one sauna for every three people in Finland, it’s an integral part of the country’s culture.

It’s a place to relax, socialize, do business meetings – last year it even got its own emoji.

In fact, the Burger King spa – the work of Finnish designer Teuvo Loman – has just won an award for New Concepts in Food Service by Euromonitor, who called it “a powerful example of localization.”

‘Finger-lickin’ good’

So while the spa might seem a little odd, it’s not even the weirdest fast-food innovation this month.

That, in case you’re wondering, is Kentucky Fried Chicken’s new “finger-lickin’ good” edible nail polish.

Should you be planning a birthday party, bar mitzvah or business away day, the sauna is available for exclusive hire for 250 euros ($283) for three hours.

There’s a $38 charge for lost towels – but let’s hope you don’t get that carried away.

Burger King, Mannerheimintie 12, 00100 Helsinki, Finland; +358 20 7701800

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