- $699 for the iPhone 11
- $199 for an Apple Watch
- $329 for an iPad
- $5 a month for Apple TV+
- $5 a month for Arcade
That's a lot less than folks were expecting. There are two reasons why Apple's prices are surprisingly low.
1) As Apple's hardware sales fall, the company is looking to expand its base, hitting the lower-end of the market by offering some cheaper products. It did the same thing with the iPod a decade ago, introducing the Mini, Nano and Shuffle versions of the MP3 player.
2) Apple (AAPL) needs subscribers to bolster its top line sales, which have been in a years-long slump. By charging just $5 each for Apple TV+ and Arcade, Apple is going to attract a larger group of people who will try out the new services.