Inside Apple's big September event: Live updates
Apple announced three new iPhones on Tuesday. These are their prices:
- iPhone 11: $699
- iPhone 11 Pro: $999
- iPhone 11 Pro Max: $1,099
Older models will be cheaper, too: iPhone 8 will now start at $449, while the iPhone XR will cost $599.
Apple TV+ will be the cheapest television streaming service on the market yet.
Investors and analysts were shocked when Disney announced in April that Disney+ would cost just $6.99 per month. But Apple said Tuesday that its service, which will stream original content with the likes of Oprah and Jennifer Anniston, will cost $4.99 per month when it launches November 1.
Here's how it stacks up in the increasingly competitive TV streaming field:
Apple TV+: $4.99/month
Amazon Prime Video: $8.99/month
CBS (No Ads): $9.99/month
Hulu (No Ads): $11.99/month
Netflix (Standard Plan): $12.99/month
HBO Now: $14.99/month. (HBO Max price not officially announced yet. Note: HBO and CNN are divisions of WarnerMedia.)
You don't want to scratch your new iPhone 11! So Apple (AAPL) is launching a new line of iPhone cases that come in a wide range of colors.
iMeh? Apple didn't launch anything all that exciting Tuesday that wasn't expected. But that may not be a bad thing.
Shares of Apple (AAPL) were relatively flat before the unveiling of the iPhone 11 and other new products. The stock was still mostly unchanged as the event wore on.
But the reason Apple is up more than 35% this year has more to do with the company's shift toward subscription services than new phones, iPads and Apple Watches. And Apple did deliver some compelling new services Tuesday at consumer-friendly prices.
Apple said its Arcade gaming subscription service, which launches on September 17, and its Apple TV+ lineup of original programs that will debut on November 1, will each cost just $4.99 a month.
And while Apple's stock may not have done much Tuesday, investors in streaming rivals took notice of that low $4.99 price tag. Shares of streaming leader Netflix (NFLX) fell nearly 4% while shares of Disney (DIS), which will launch its $6.99 a month Disney+ service on November 12, were down more than 2.5%.
Every year when Apple unveils its latest line of iPhones it also announces a new bionic chip, and this year it's called the A13.
To prove this point, the company showed two bar charts -- but they didn't have an X or Y axis. It said that the iPhone XR has already surpassed the Samsung Galaxy S10+, Huawei P30 Pro and Google Pixel 3 in computing power. It added that in terms of graphics, the new iPhone 11 also beat all three competitors.
Is the new iPhone truly going to be faster and more powerful than other flagship smartphones? Without more data, it's hard to take Apple's claims at face value.
What do "3G," S," "C," "Plus," "S Plus," "SE," "X," "R," "S Max," and "Pro" have in common?
They're all suffixes Apple has added to identify its iPhones.
For 10 years, Apple (AAPL) had a two-year upgrade cycle: In the first year, Apple completely redesigned the iPhone. In the second year, the iPhone got some internal upgrades but remained the same on the outside.
That was true for the 3G / 3GS, 4 / 4S, 5 / 5S, 6 / 6S and X / XS.
But in other years, Apple bucked the trend. The iPhone 7 and iPhone 8 had the same design as the iPhone 6 and iPhone 6S, and there was no 7S or 8S. (There was no iPhone 9 at all).
The bigger versions of the iPhone were once "Plus," and then they changed to "Max."
The colorful, plastic one was the iPhone 5C. The low-cost iPhone was the SE.
The slimmed down, basic version of the iPhone last year was labeled "R," and this year it's just "11." The souped up version is "Pro" this year (it was "S" last year).
Got all that?
- $699 for the iPhone 11
- $199 for an Apple Watch
- $329 for an iPad
- $5 a month for Apple TV+
- $5 a month for Arcade
That's a lot less than folks were expecting. There are two reasons why Apple's prices are surprisingly low.
1) As Apple's hardware sales fall, the company is looking to expand its base, hitting the lower-end of the market by offering some cheaper products. It did the same thing with the iPod a decade ago, introducing the Mini, Nano and Shuffle versions of the MP3 player.
2) Apple (AAPL) needs subscribers to bolster its top line sales, which have been in a years-long slump. By charging just $5 each for Apple TV+ and Arcade, Apple is going to attract a larger group of people who will try out the new services.
True to rumors, the company showed off the iPhone 11 Pro and iPhone 11 Pro Max -- and these models are all about the camera. Tim Cook, Apple's CEO, called the Pro models "the most powerful and most advanced iPhones we have ever built, with a stunning design."
The devices come with three cameras on the back positioned in a square layout. It shoots nine images and Apple's neural engine optimizes them together to get the best possible shot. "It is computational photography mad science," an Apple exec told attendees.
Not surprisingly, the iPhone 11 Pro is faster and more efficient, too. Apple (AAPL) says the iPhone 11 Pro will last four hours longer than the iPhone XS and the iPhone 11 Pro Max will last five hours longer than the iPhone XS Max.
The iPhone 11 Pro line comes in a new color: green. You'll be able to grab one in silver, space gray and gold, too.
The newest iPhones will be able to see in the dark. Apple (AAPL) just revealed that its iPhone 11 will have a Night Mode on its cameras.
The mode allows you to take shots in the dark, but have them appear well-lit. (Above left is a photo in the dark without night mode, and on the right is the same photo with night mode.)
Apple isn't the first to do this. In November 2018, Google added a feature called Night Sight to its Pixel phones that does pretty much the same thing.