Apple's big event
Apple (AAPL) is debuting different products across many different areas from news to banking to gaming. But the one common theme is, man, there are a lot of sizzle reels.
There's sizzle reels to show the beauty of magazines and I believe at least two sizzle reels that showed off much of the same video games.
I'm looking forward to the next sizzle reel for Apple Sizzle, which is an app that creates sizzle reels for Apple events.
The company unveiled Apple Arcade, which it calls the world’s first game subscription service, for mobile, desktop and the living room. It will feature curated, brand-new games that Apple (AAPL) will help develop.
Games will work on iPhones, Apple TVs, Macs and iPads -- and you can pick off where you left off even if you change devices. Games are also available even without an internet connection.
Apple Arcade, which is available this fall, has over 100 games, and more will be added. They won't feature ads or in-app purchases. Pricing has not yet been announced.
The company unveiled a new credit card called the Apple Card, in partnership with Goldman Sachs (GS).
Apple (AAPL) CEO Tim Cook says the company is "changing the entire credit card experience" and that credit cards should have simplified apps, lower interest rates and compelling rewards.
Customers don't have to wait days for the card: Apple said you can sign up on your iPhone, and start using it within minutes. The card will be in your iPhone's Wallet app. The physical card -- made of titanium -- has no number, security code, expiration date or signature for extra security.
It features perks like cash back every day, and tools to track your spending.
Extra! Extra! Apple News+ is launching today.
Roger Rosner, Apple's VP of applications, announced the company's new news service will be available on iPhones after downloading the latest version of iOS.
The service will be $9.99 a month, compared to the $8,000 a year it would take to subscribe to all the titles it will offer, according to Rosner. It will have over 300 outlets. The first month will be free.
Two of the biggest outlets in Apple News+ are the Los Angeles Times and the Wall Street Journal, which Rosner called "one of the world's top newspapers."
Rami from Melbourne, Florida, asks: How do you expect the Apple stock to be have after today's announcement?
Apple's stock has a long history of falling after the company's big announcements. That doesn't necessarily mean Apple (AAPL) disappoints Wall Street every time Tim Cook gets on stage; it means Apple's announcements tend to leak, and investors are doing the "buy the rumor / sell the news" thing.
So far, Apple's stock has fallen about a half a percentage point since its presentation began.
One stock is soaring on Apple's announcement: Roku (ROKU) shot up about 8% today. Investors in the streaming set-top-box company apparently aren't overly impressed with Apple's news so far.
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"We're bringing magazines to Apple News!"
That's how Apple (AAPL) CEO Tim Cook introduced the tech giant's new Apple News product simply called: Apple News+.
"Our goal for Apple News+ is to create the best magazine reading experience for a mobile device," Roger Rosner, Apple's VP of applications told the crowd at Apple's media event on Monday.
Rosner said that the product will have 300 magazines across all sorts of topics including entertainment and news. Rosner and Cook both stressed that Apple News+ would be a trusted source of news.
Goldman Sachs CEO David Solomon was seen at Apple Park on Monday ahead of the event.
Goldman (GS) and Apple (AAPL) are reportedly teaming up to offer a new credit card. According to a report in the Wall Street Journal, the card could work with the Apple Wallet app to help consumers set spending goals, monitor rewards and view balances.
The new credit card could be unveiled at today's event.
Apple’s new ventures in entertainment and news mean there are lots of unusual visitors to Apple headquarters this morning.
There are Hollywood celebrities, entering through a private entrance, preparing to appear on stage to promote the company’s slate of TV shows.
And there are news industry executives like Patrick Soon-Shiong, the owner of the Los Angeles Times, who walked up to the Steve Jobs Theater with the paper’s executive editor Norm Pearlstine. The two men played coy when I asked if their presence indicates that the L.A. Times will be included in Apple’s news subscription service.
There are numerous entertainment and media beat reporters here too – visiting Apple Park for the first time. Lots of people taking selfies because they've never been here before.