After New York, London and Milan, Paris is the last stop in the main fashion week schedule
Social media sites like Instagram allow the general public to get unprecedented access
Kendall Jenner, Gigi Hadid and Olivier Rousteing are some of the best people to follow
Paris may be last in the main fashion calendar but it’s certainly not least. The highly anticipated final event in the seasonal womenswear schedule sees the world’s foremost fashion journalists, editors, buyers and celebrities descend on the city to discover what we’ll be wearing later this year.
Though these hot tickets are reserved for a select few, social media sites like Instagram have opened up possibilities for unprecedented access to this once closed world.
From models to designers, bloggers and photographers, these are the key accounts to follow during Parish Fashion Week to make sure you keep up-to-date on the latest news straight from the catwalk.
Kendall Jenner, @kendalljenner
49.1 million followers
The 20-year old fashion model has been working for most of her life; first as a reality star on Keeping up with the Kardashians and now as a supermodel for the likes of Chanel, Topshop and Balmain.
To celebrate Instagram’s fifth anniversary in 2015, the company revealed its five most popular posts ever. Kendall, who posted a picture of her hair arranged in the shape of hearts, beat out her sister Kim Kardashian and Kanye West’s wedding day shot with over 3.1 million likes.
Olivier Rousteing @olivier_rousteing
2.4 million followers
The French fashion designer and creative director of Balmain, Olivier Rousteing, has one of the most active Instagram accounts in the fashion industry. It is no wonder then, that he has amassed over 2.4 million followers. Rousteing’s social media account gives an inside look at his life, on and off the catwalk, with images ranging from his hotly-anticipated collections to partying with the Kardashians.
Caroline de Maigret, @carolinedemaigret
40-year-old model-turned-muse, Caroline de Maigret, is a woman of many talents. The French music producer, author and Chanel muse has an effortless approach to style. With friends like Alexa Chung and Anna Wintour, she captivates her Instagram followers with images of her très chic life in Paris.
2.1 million followers
After 14 years at the helm of Lanvin as Artistic Director, Alber Elbaz parted ways with the fashion brand last October. All eyes will therefore be on their upcoming Autumn-Winter 2016 collection, as an indication of where the company is heading. With 2.1 million followers, their Instagram account is updated regularly with shots from the catwalk and their latest clothing collections.
Adam Katz Sinding, @le21eme
One of the most influential photojournalists on social media, Adam Katz Sinding’s account is a key one to follow to keep up with Paris Fashion Week. His Instagram handle @le21eme, or ‘The 21st’, references an imagined extension of the 20 districts of Paris. This 21st district represents life beyond the French city. Hailing itself as anything but a street style blog, le21eme looks to provide a unique perspective on this area of fashion photography.
Eva Chen, @evachen212
Eva Chen’s history as Editor-in-Chief at Lucky Magazine, Beauty Editor at Teen Vogue and now Head of Fashion Partnerships at Instagram, has made her the ultimate influencer. Not just for Paris Fashion Week, this Instagram account provides an inside look at the life of a social media guru. Chen inherently understands the perfect balance between shots of the catwalk, photographs of designer products and more personal pictures of her and her daughter Ren enjoying a very fashionable life.
1.6 million followers
Balenciaga recently announced Demna Gvasalia as their new Creative Director, replacing Alexander Wang. The Georgian designer, who founded Paris-based collective label Vetements, will show his first collection this Paris Fashion Week. The Balenciaga Instagram account will no doubt document his first show for its fashion followers in their usual polished and editorial style.
Kenza Sadoun-El Glaoui, @kenzasmg
One of France’s top fashion-lifestyle bloggers, Kenza Sadoun-El Glaoui, has already been to London’s Fashion Week this year and will no doubt be present at the side of the catwalk for the upcoming Paris Fashion Week. The Paris native writes on her popular blog, La Revue de Kenza, regularly and inherited her interest in fashion from her mother; an ex-model at Elite who set up advertising agency Première Heure (First Hour), and became a fashion photographer.
Gigi Hadid, @gigihadid
13.4 million followers
Gigi Hadid is fast becoming one of the world’s most famous models and her Instagram account is evidence of this. With over 13 million followers, Hadid has climbed to the top of the modeling ladder in what seems like no time at all. Present in nearly all the biggest shows, she recently encountered a high profile wardrobe malfunction on the catwalk in Milan, taking it in her stride and later tweeting about it. With a slew of famous friends and designers Hadid’s account is a must to if you want to feel part of fashion’s inner circle.
Tommy Ton, @tommyton
Tommy Ton is a, now legendary, street style photographer. Having started out capturing fashion on his former blog, Jak & Jil, the Canadian had stints on Style.com and GQ.com. He has now established his own site - TommyTon.com. His Instagram account, with 280k followers and counting, is one of the industry’s most polished, with a range of pictures documenting the latest collections and street style trends.