fashion

K-Pop superstars BTS and retailer Uniqlo team up for playful T-shirt range

Updated 19th June 2019
LOS ANGELES, CA - NOVEMBER 19:  BTS poses in the press room during the 2017 American Music Awards at Microsoft Theater on November 19, 2017 in Los Angeles, California.  (Photo by Alberto E. Rodriguez/Getty Images)
Credit: Alberto E. Rodriguez/Getty Images North America/Getty Images
K-Pop superstars BTS and retailer Uniqlo team up for playful T-shirt range
Written by Rob Picheta, CNN
Uniqlo has teamed up with K-Pop sensations BTS to release a range of T-shirts.
The range, which will hit stores this week, includes designs featuring the group's BT21 characters (animated creatures that represent members of the band), as well as plainer designs bearing the BT21 logo.
All seven members of the group "actively participated in the whole process from drawing sketches to execution," according to the Japanese fashion retailer's website.
One T-shirt in the range, featuring the character Cooky, carries the slogan "Pinkish Tough Bunny." Another features the "dancing machine" Mang.
BTS at a press conference in Seoul, South Korea, on April 17, 2019.
BTS at a press conference in Seoul, South Korea, on April 17, 2019.
BT21 has proved another popular avenue for BTS' ever-expanding brand, which places a heavy emphasis on social media.
The band holds a Guinness World Records for the most Twitter engagements and the most music video views within a 24-hour period -- records that had previously belonged to One Direction's Harry Styles and Taylor Swift, respectively -- while the official Twitter account for their BT21 characters has almost four million followers.
Uniqlo's decision to jump aboard the band's success is likely to be a money-maker.
The group's popularity has exploded internationally in the past year, with increased exposure in the United States landing the band a performance on "Saturday Night Live."
This year, the band became the first group since the Beatles to achieve three number one albums in the US in less than a year, when their EP "Map of the Soul: Persona" shot to the top of the Billboard 200 chart.