Whit Friese is the Vice President and Group Creative Director of Creative Marketing at CNN. He is responsible for creative content encompassing all network brands and shows from domestic to international across all platforms. He joined CNN in the fall of 2013, and has spearheaded the marketing of over 40 Original Series. Along with the Original Series, Whit oversees the CNN Films and CNN Digital marketing needs. In 2014 Whit led the CNN rebrand and the creation of Go There.
The CNN Creative Marketing group has won the Global Marketing Team of the year at Promax-BDA five years in a row and the group received the 2015, 2016 and 2018 News and Documentary Emmy for Outstanding promotion.
Friese is a 17-year alum of Leo Burnett, first as a creative director in the Chicago office, and then as executive creative director in the Tokyo office. He led transmedia campaigns for global brands such as Nike, Coca-Cola, McDonald's and P&G that resulted in numerous industry accolades including a Grand Prix at Cannes. He traded that experience for a role as producer and technical consultant on the TNT show "Trust Me." The show chronicled the inner workings of a fictitious Chicago ad agency. Friese created all the brand integrations for GM, Anheuser Busch and Unilever within the episodes. He moved from show production to entertainment marketing when he joined Troika Design in Los Angeles. At Troika, he worked across a wide range of networks including AMC, A&E, ABC, HBO, ESPN and Discovery.
Whit earned a BA Degree in Advertising from The Pennsylvania State University.