Robin Garfield is the Chief Research Officer and Executive Vice President of Program and Content Strategy for CNN. She is responsible for all consumer research and audience analytics for CNN Worldwide which includes CNN U.S., CNN Digital, HLN, as well as the domestic footprint of CNN International and CNN en Español. Additionally, she leads program scheduling for CNN television and non-linear products including TV VOD, CNNgo, SVOD, EST, and other emerging platforms.
Prior to joining CNN, Garfield was the Vice President of Sales Research and Strategy for Scripps Networks where she led Ad Sales, Affiliate Sales, Corporate Research and other efforts to position the 5 Scripps Networks (HGTV, FOOD, DIY, Fine Living & GAC) and emerging media (HDTV, VOD & Interactive) in the marketplace.
Prior to that, Garfield was the Vice President of Strategic Operations and Research for MSNBC where she led a group of 7 operational units including Audience Research, Program Scheduling, Documentary Production, Business Development and TV.MSNBC.com - MSNBC's television presence on the web - which she created and launched in 2003. Garfield started her 10-year NBC career in 1995 at NBC Cable. Through successive promotions she became responsible for research for NBC International, CNBC, and MSNBC, and other domestic and international entities, and she was ultimately named MSNBC's first Vice President of Research in 1997.
Garfield began her media career at AC&R Advertising and has also held positions at Harrington, Righter & Parsons, Inc. and Tribune Broadcasting.
Garfield was born and raised in New York City. She is a graduate of Stuyvesant High School and has a Bachelor's Degree in English from Colgate University. Garfield continues to live in New York City today.