Vice President of Product Growth
Amanda Rottier is the Vice President of Product Growth at CNN, where she oversees the product team responsible for growing subscriptions to CNN+.
Amanda Rottier is the Vice President of Product Growth at CNN, where she oversees the product team responsible for growing subscriptions to CNN+. In this role, she oversees the product strategy and teams for audience development, subscriber conversion and retention across CNN Digital, including the core properties of CNN.com and CNN's mobile apps for iOS and Android, and CNN+.
Rottier is an experienced product and business leader with over 15 years of experience working on subscription products within media companies. Most recently, Rottier was at The New York Times where she had full P&L responsibility and led the product and marketing teams for NYT Cooking. Most notably, she launched the NYT Cooking subscription business, growing the business over 500,000 net new subscribers to The New York Times portfolio. Before that role, she worked in business development and strategy overseeing large strategic partnerships with Apple News and Facebook.
Prior to The New York Times, Rottier worked at S&P Platts (formerly McGraw-Hill) in London running the B2B publishing business for their metals commodity segment where she established product development processes and launched multiple new information products.
Rottier began her career in marketing at Congressional Quarterly Inc. and The Boston Globe. She holds an MBA from MIT Sloan and a B.S. in Communications and B.A. in International Relations from Boston University. She lives in Connecticut with her husband and two sons.