Joe Biden’s presidential campaign is turning his closing message speech delivered in Warm Springs, Georgia, into a TV and digital ad that will air nationally and across key battleground states in the final countdown to Election Day.
The minute-long spot, titled “Indivisible,” features the Democratic nominee promising to act as a unifying leader, a theme that has been central to his campaign since its launch last year.
“I'm running as a proud Democrat, but I will govern as an American president,” Biden is heard saying as the ad begins. “I’ll work with Democrats and Republicans. I’ll work as hard for those who don't support me as for those who do.”
The ad showcases Biden promising to tackle the multitude of crises facing the nation, saying that his administration will act to get the pandemic under control, pass an economic plan, and make health care affordable and accessible to all Americans. Finally, Biden promises, “We’ll act to restore our faith in democracy and our faith in one another.”
Biden chose the location of his closing message remarks intentionally. Warm Springs is where President Franklin Delano Roosevelt famously had his “Little White House,” which he would visit to use the therapeutic waters after suffering paralysis following a polio diagnosis. Biden has frequently cited Roosevelt as an inspiration, and he shared recently in an interview on Pod Save America that he’s reading “The Defining Moment,” a book by Jonathan Alter about Roosevelt’s first hundred days in office.
This new ad comes as Biden has poured money from his outsized war chest into a robust media campaign. Most recently, the campaign made a new eight-figure investment on Covid-related digital ads as the pandemic remains a top issue for voters, and it aired pricey spots during National Football League and Major League Baseball World Series games.
Earlier in the week, the campaign also released a pair of closing message ads nationwide — one featuring Biden speaking direct to camera and another with Jill Biden talking about her husband.
In the new ad, Biden closes by calling on Americans to appeal to their better angels: “With our voices and our votes, we must free ourselves from the forces that pull us apart, hold us down and hold us back. And if we do so, we will once more become one nation, under God, indivisible. A nation united, a nation strengthened, a nation healed.”