The political arm of a physicians’ group that advocates for health care access and affordability is circling President Trump’s Mar-a-Lago resort with mobile billboards calling attention the nation’s 200,000th coronavirus death.
“Trump lied. 200,000 Americans died. Trump failed to protect America from COVID-19,” is the message on the side of the black vans, which began their circuit at 10 a.m. ET on Tuesday and will continue until 6 p.m. ET.
The Committee to Protect Medicare PAC has also announced plans to spend more than $1 million on digital ads targeting Trump’s handling of the pandemic. A new one will run between now and Election Day, in eight swing states: Arizona, Maine, Michigan, North Carolina, Pennsylvania, Wisconsin, Georgia and Florida.
The group hopes to reach 1.2 million viewers over Comcast VOD, streaming TV, on Facebook and Instagram, and in pre-roll ads online. It is also targeting voters in Georgia and Florida exclusively on Facebook and Instagram.
“It simply didn’t have to be this way,” the group’s executive director, Dr. Rob Davidson, says in the 30-second version of the spot, which features real doctors speaking directly to camera and condemning the administration’s pandemic response.
“Two hundred thousand Americans are dead because of incompetence,” another doctor says. “Some of them,” another adds, “were my patients.”