CNN  — 

Like a bike helmet, renters insurance is one of those things that you don’t think you actually need until you really need it — and by then it’s too late.

And just like how you put on a bike helmet even if you’re just going for a couple loops around the park — or at least make your kids put on their helmets — you don’t want to live in a rented apartment without the peace of mind that renters insurance brings, especially when it’s so affordable, and especially when one of the top-rated insurance company in America, Lemonade, can set you up with great insurance so easily. It’s just common sense.

Now, Lemonade is not going to pull that cheap trick other companies do between sports and the weather on the local news where they want you to imagine an unshaven burglar lurking outside every window of your home. No, Lemonade lays it out for you honestly in dollars and cents so you can make such an important decision like you should any life decision: clear-eyed and carefully.


Insure everything you own from damage or loss, whether it’s in your house or outside

First of all, renters insurance isn’t a lottery ticket. It’s not about chance or “lucking out” and hitting a jackpot. It’s more like a rainy-day fund you invest in that’ll be there when the unexpected happens.

Let’s say that one of the pipes in the ceiling of your bedroom bursts and turns your bed into a Noah’s ark of your childhood stuffies. The laptop you left on the floor by your bed? Now it’s a doorstop with an Apple logo. The shoes and winter clothes under your bed? Instant landfill. And a safe, comfortable place to sleep in your own home? You suddenly don’t have one of those anymore. We’re talking thousands of dollars in lost property and shelter.

Your first call is Lemonade, who can help foot the bill for your extra costs if you’re forced to leave your home. That includes staying in a hotel room while your landlord works on assessing the cost of, and repairing, the damage. Once you finally get to move back to a (hopefully) beautifully repaired apartment, a reimbursement from Lemonade will be waiting for you – making everything whole again.


Lemonade’s AI can activate your policy and protect your stuff instantly & affordably

Not only does Lemonade’s coverage protect your most important belongings, but it offers coverage at a shockingly affordable monthly cost.

We’re talking thousands of dollars’ worth of value — and that’s not even mentioning the incalculable value of your mental and emotional well-being and knowing that Lemonade’s experts are taking care of everything for you. We couldn’t blame you for thinking that you’d have to pay a hefty sum every month and have to go through a grueling application process to get such a great deal.

But Lemonade’s renters insurance starts as low as $5 a month — or $60 a year, about the price of a single video game — and takes only a couple of minutes to get you covered. At sign-up, all you have to do is enter your address and answer a few basic questions about your home from a friendly chatbot named AI Maya, and Maya customizes a policy just for you. You can decide if you want to sign up for additional coverage for things not normally covered by renters insurance, like Extra Coverage for fine art, musical instruments, bicycles, cameras, and jewelry. . (Keep in mind that the basic renters insurance already covers many events outside the home, like when your bike gets stolen out on the street.) Then you can go about your day with the assurance that you’re covered by renters insurance for about the price of one cup of coffee a month.

Protect your things, plus support what matters to you

Plus, Lemonade works on a philosophy of benefiting the greater public, not just making money. They take a flat fee from all premiums paid in order to run the business, with the rest going to paying out claims. Lemonade donates— leftover funds to meaningful causes that you get to choose.

Before you go outside today, you’re probably going to do a few simple but essential things that could save you a major headache down the road, like checking the weather, putting on the right clothes, making sure the stove is off — or putting on a bike helmet. It’s the little preparations we make that can pay off in a major way when things go sideways — and Lemonade is there to make sure you get back on track as quickly and painlessly as possible.

Safeguard all your stuff with just a few taps.
Get covered in minutes. All it takes is a quick chat with Lemonade's AI, Maya. She's really'll love her.