The essentials list: Eva Longoria shares her favorite Latinx-owned brands
Sept. 15 through Oct. 15 marks Hispanic Heritage Month, and no one knows the importance of supporting the Latin American community quite like actress Eva Longoria. After rising to fame on 2004’s “Desperate Housewives,” she felt so disheartened by how few roles there were in Hollywood for other Latina women that she took matters into her own hands. Longoria founded UnbeliEVAble Entertainment, which produces TV shows, films and documentaries with a focus on not just telling Latinx stories but also hiring Latinx directors and producers. In 2012, she launched the Eva Longoria foundation, which develops educational and entrepreneurial programs to improve the lives of Latin Americans.