The brand, aptly called Brady, features activewear and running-around-the-city clothing that focuses on minimalist lines and a sporty aesthetic. See some of our favorite picks from Brady’s first drop below, then shop it at Nordstrom.com, in a few select Nordstrom stores or directly on Brady’s site.
Brady Zero Weight Training Half-Zip Pullover ($150; nordstrom.com)
A half-weight zip with minimalist details and a look that goes from gym to city streets? Done and done.
Brady Regenerate Ponte Long-Sleeve Football Tee ($160; nordstrom.com)
This sweatshirt — which looks a little more elevated than your usual, but has some football detailing that gives it some sporty style — works for a lazy weekend, casual officewear or beers with your friends.
Brady Storm Shifter Insulated Vest ($250; nordstrom.com)
Layer this under your warmest jacket on the coldest days or just wear it over a top for everyday errands.
Brady 3D Knit Seamless Bomber Jacket ($295; nordstrom.com)
This all-black, clean-lined bomber goes great for evenings out but is just as perfect for casual weekend mornings.
Brady Engineered Knit Beanie ($50; nordstrom.com)
Top off your winter outfit on chilly days with this ribbed beanie, which is made from merino wool for extra softness.