cuup black

Last year, the cult-favorite brand Cuup brought its bra-fitting expertise to swimwear, and we were very pleased. Cuup offers bikinis designed to fit a wide range of bodies, with tops available in sizes 30A to 38H (with select sizing in the 40 to 44 bands), plus bottoms in sizes XS to XXXL. Cuup doesn’t sacrifice fit for style, though — these jewel-toned sets are a stylish, splurge-worthy purchase for all your upcoming beach and pool days this summer.

Best of all? Right now you can get 30% off select styles at Cuup swimwear, thanks to a sale from now through July 3. Whether you prefer a high-waisted fit or something a bit more cheeky, you’ll find something to love in this promotion — plus, if you’re not sure what size is best for you, Cuup’s fit experts are here to help.


The on-sale collection includes three underwire top styles inspired by the brand’s beloved bras: the Scoop, a top that’s designed for more active days in the water; the Plunge, a minimal yet ultra-supportive triangle-like top; and the Balconette, a take on the sexy bra style that’s made to be modern and movable for days spent poolside or on the shore.

Not to mention there are four bottom styles too: the Bikini, the Brief, the Highwaist and the Tap, a high-waisted option with more hip coverage. All the styles are constructed from luxe nylon fabric that’s anything but flimsy. Plus, Cuup swim offers bold colors like Jungle, Fern, Earth and Bamboo that are sure to complement any skin tone.

Typically, Cuup Swim tops retail for $98, while the bottoms go for $68, and we think these bikinis are worth it even at full price. But right now, with 30% off just in time for summer? That’s priceless.