Cuup The Demi

Cuup’s bras and underwear might be Instagram-famous, but the brand genuinely holds up in the real world (according to our testing) — and happy customers love the DTC line’s minimalist pieces in shades ranging from neutrals to rich jewel tones. The brand offers a plethora of fits too: Cup sizes range from A to H and band sizes from 30 to 38.

Even better than a great-fitting bra or fave pair of new underwear? New bras or underwear you got on sale. And right now you can get up to 60% off bras and underwear courtesy of the brand’s End of Season Sale.

Read on for some of our favorites from the sets on sale.

$20 $10 at Cuup

comfy Cuup The Bikini

An underwear drawer basic, Cuup’s bikini underwear is on sale in 16 colorways from neutrals and earth tones to pastels and pink. 

$20 $10 at Cuup

Cuup The Highwaist

This high-waisted brief gets 5 stars for comfort — and with 12 on-sale colors, there’s one for every dress, skirt and pair of jeans in your closet. 

$78 $28 at Cuup

cuup triangle micro bra

The kind of basic bra that goes with everyday outfits (aka the kind of bra you need in your drawer), this supportive fit has a back designed for more support and some glam gold hardware to jazz up the look. Four neutral shades and a terracotta are on sale, so stock up while there are still sizes. 

$68 $38 at Cuup

Cuup The Balconette

With a whopping 18 colorways on sale from leopard print and pink to mint and brown, this mesh balconette bra is perfect for when you want to show a little skin. The cups on this bra are sewn instead of molded, so the bra conforms to your boobs’ natural shape, not the other way around. 

$68 $40 at Cuup

cuup tank lurex

In black, vibrant green or taupe, this glittery cami is ready to add some fun to your loungewear or jeans. 

$68 $38 at Cuup

Cuup The Plunge

This mesh bra is perfect for when you feel like wearing a bra is called for but you don’t want to squish your boobs into padded, molded cups. This mesh bra has the feel of a bralette instead, with cup sizes up to G and 19 colors on sale — perfect for a bra drawer restock to start the new year.  

$28 $14 at Cuup

cuup high cut satin

Add some glamour to Monday mornings with these satin high-cut briefs, currently 50% off in three colors, including a smooth black. 

$20 $12 at Cuup

string thong modal cuup

When the closest thing to nothing is called for, this String Thong delivers. Just shop it quick — sizes are selling out fast in the raspberry and espresso colorways. 

$158 $95 at Cuup

cuup robe lurex

This glam robe is perfect for wrapping around you before a night out — or if you want to channel your disco queen first thing in the morning (who doesn’t?). 

$20 $10 at Cuup

cuup thong lurex

Designed to match the coordinating cami and robe, these sparkly undies are perfect for adding a little pizazz to Monday mornings, aka exactly when you need it the most.