Many companies claim that community is at the center of what they do, and for these LGBTQ-owned beauty brands, it’s true. From championing gender expression beyond the binary to partnering with organizations that support marginalized groups within the wider queer community, these brands are fostering a safe, inclusive space for all, but especially those who need it.
This Pride month, don’t fall for the rainbow-covered corporate pinkwashing, and instead try to support independent brands led by the LGBTQ+ community. Ahead, discover 16 LGBTQ-owned beauty brands and hear from a few founders across skin care, makeup, fragrance and hair care, to support this Pride and beyond.
A gender-neutral fragrance brand that makes perfumes and candles at an accessible price point, Snif is innovating fine fragrance with its trial kits that allow you to test the products before committing to a scent. “At Snif, we’re removing gendered words from the fragrance conversation, making scents that are loved by everyone,” says Phil Riportella, Snif co-founder and co-CEO. “Our LGBTQIA+ community has always been an incredible inspiration for us to keep creating products and a brand that is authentic and inclusive to everyone.”
Collaborating with Emelia O’Toole, better known as @professorperfume on social media, Snif created a special wedding-inspired scent that features notes of green fig, mandarin, neroli, rose and cedarwood.
Named after an East Coast surfers' haunt, this candle captures the sunny essence of summer days at the beach with orange blossom, tuberose, rum, cedarwood and amber.
Grab your favorite fragrances or try something new with Snif's discovery bundle. You'll get three 10-mL scents of your choosing — and there are no bad choices.
Malin + Goetz
Founded by life and business partners Matthew Malin and Andrew Goetz, Malin + Goetz is focused on the essentials. The brand has offered gender-neutral skin care since 2004, adding in coveted fragrance, body care and hair care products along the way. Its uncomplicated approach with a touch of luxury has made the brand a lasting favorite for New York City folks and beyond.
This mineral sunscreen keeps skin protected from UVA and UVB rays, while niacinamide and vitamin E keeps skin looking fresh.
Take all the essentials with you when you travel with this convenient kit that has everything from face wash and moisturizer to shampoo and conditioner.
Sweet and spiced, this rum-scented hand and body wash smells amazing.
Now carried in Target and Ulta, what started as brick-and-mortar Color Bars in San Francsico and New York City has grown into a hair color company that anyone can access at home. With online tools and virtual consultations to help you find your perfect shade, Madison Reed is all about confidence-boosting hair transformations.
“Madison Reed’s commitment to diversity, equity, inclusion and belonging is rooted in our belief of representing diverse and unique perspectives, identities and lived experiences across all team members, including the LGBTQIA+ community,” says founder and CEO Amy Erret. This year, Madison Reed is partnering with GLAAD, an organization that promotes positive representation of the LGBTQ+ community in entertainment and media.
This two-in-one product is a no-fuss option for at-home hair coloring. The expert-recommended compact helps hide grown-out roots and fills in eyebrows.
Add depth and dimension to your 'do with Madison Reed's semi-permanent pigmented hair gloss — or simply add extra shine with the clear Glassa.
Keep your color at its best with Madison Reed's Limitless Pro and Limitless Pro+ memberships for in-salon treatments. It also offers membership options for at-home coloring, too.
Through its fine fragrance perfumes and candles, Boy Smells opens up a portal to self-discovery. “As a brand, Boy Smells is on a journey to liberate gender and identity through a new world of personal products we define as ‘genderful,’” founder Matthew Herman shares. “Genderful reflects the evolving thinking around gender, where neither binary gender codes nor terms like genderless or unisex feel relevant. It is permission to try all the things that you have been told are off-limits. By being called Boy Smells but coming packaged in pink, we say identity is not an either/or, it’s a yes/and.”
Boy Smells' fan-favorite genderful fine fragrances are also available for the home, like this suede and hemp-tinged room spray.
Notes of fig, coconut and jasmine mix with sandalwood, cedarwood and musk for a woody and warm unisex scent.
A bestseller since it launched, this smoky and spicy candle made in collaboration with country star Kacey Musgraves is perfect for setting the mood.
From “Queer Eye” star Jonathan Van Ness, JVN is all about empowering through amazing hair. With products like the bestselling Air Dry Cream and Instant Recovery Serum, the line enhances your natural locks with clean hemisqualane to strengthen and smooth.
For Pride Month, the brand teamed up with GLSEN for a special set featuring the Leave-In Conditioning Mist and Nourishing Shine Drops, with 10% of the gross profits benefitting the nonprofit. GLSEN’s mission is to create an inclusive K-12 education for all students.
As a bonus, those who spend $50 or more on JVN’s website can use code PRIDE to get a seven-piece Pride mystery gift.
JVN's lightweight leave-in conditioner and shine-boosting hair oil team up in this exclusive set benefitting GLSEN.