From pomades to gels, shampoos to conditioners, there are a plethora of men’s hair products on the market. But don’t be intimidated by this abundance of choice. With the right knowledge and application for your hair type, the best products will take your hair game to the next level.
“Men should look for a product that aligns with their needs, which could be hold or flexibility, shape or separation, shine or matte finish,” says Anna Bernabe, a Los Angeles-based groomer with clients including Shawn Mendes, Billy Porter and Evan Mock. “Every hair product is designed for those different needs.”
“Rather than try to make a heavy pomade work on thin hair, research or even ask friends before purchasing,” explains Los Angeles-based celebrity groomer Darcy Gilmore, who has worked with the likes of Adam Levine, Jimmy Fallon, John Legend and more. “Also using the correct shampoos and conditioners for your hair type is a game changer.”
Kristan Serafino, celebrity hairstylist and groomer to stars like Willem Dafoe and Rob Lowe, notes that having a consistent routine is important too. Whether you’re looking for less frizz, more growth or a healthier scalp, your hair will feel more manageable when you’re consistently caring for it.
Ahead, find the best men’s hair care for hair loss, healthy hair, styling curly and straight hair and those who want to boost hair growth.
Products for men’s hair loss
With age and genetics, most men will experience some sort of hair thinning or loss as they get older. Experts warn that both of these factors are permanent, meaning there’s often little men can do to reverse hair loss. However, there are a variety of products available — which focus mainly on nourishing the scalp and hair follicles — that can both slow hair loss and gradually rebuild hair health. Celebrity hairstylist and colorist Chaz Dean also advises to take action against receding hair loss “as soon as you notice your hair starts getting thinner” and to incorporate a healthy scalp treatment into your regimen.
For thinning hair, experts recommend The Ordinary’s daily serum. The lightweight solution combines a series of peptide and plant-based extracts that will increase the thickness of your hair.
Rogaine’s tried and true, expert-approved formula has always been a go-to for men experiencing hair loss. The product’s unscented foam makes it easy to apply and the inclusion of 5% minoxidil improves hair follicle activity and protein production.
Hims is a subscription-based service, and you’ll have to fill out a questionnaire to be reviewed by a Hims medical provider before you order the hair loss spray. It’s a bestseller due to the inclusion of both finasteride — a prescription-only medication, hence the medical consultation — and minoxidil, which are clinically proven to address hair loss.
Dr. Barbara Strum’s nutrient-rich serum sets itself apart from traditional competitors with a formula that addresses hair breakage, dehydration and irritation. Vegan ingredients like camellia and larch nourish the hair follicles while preventing breakage, as hyaluronic acid keeps the scalp and hair moisturized.
Products for healthy hair
“Hair health should include a healthy washing regimen of shampoo and conditioner, weekly skin (scalp) exfoliation and the use of quality styling products,” says Serafino. Along with the best shampoo and conditioner for your hair type, consider adding a scalp serum or hair mask to build the hair’s strength and luster.
Serafino recommends Olaplex’s cult-favorite treatment for damaged or dyed hair since it repairs and strengthens follicles while helping to bond the hair.
Scalp serums, like Ouai’s hydrating topical solution, are an underrated addition to your weekly hair routine due to their ability to balance and hydrate the scalp. Powered by hyaluronic acid and peptides, this product supports a healthy scalp, which in turn, promotes stronger, fuller hair.
This sulfate-free cleanser is formulated for fine hair and loose waves. It works to eliminate impurities in the hair while also promoting overall strength and elasticity.
While it’s important to have a consistent routine year-round, Fellow Barber’s Winter Wash cleanser and moisturizer is specifically targeted for cold, dry months. The once- or twice-weekly product will restore moisture and texture to the hair.
“The Wen Tea Tree Cleansing Conditioner is a non-lathering way to clean your hair and scalp without stripping out all your moisture and natural essential oils,” says Dean. It gives new meaning to the typical 2-in-1 product, cleansing the hair without removing its natural oils.
Our favorite men’s hairstyling products
Dean recommends taking a tailored approach, using different products and ingredients for specific hair types, which we’ll get into in the next sections. But a great styling paste, spray or cream is a smart place to start, and from there, you can find what works best for your hair.
When applying your product, keep this tip from Bernabe in mind: “I like to distribute styling cream, pomade and mousse on damp to wet hair so it can absorb evenly. If I’m pressed for time, I work in products like matte pomades or texturizer spray into dry hair.”
The Best Paste’s products are perfect for all hair types and textures looking for a styling product with a smooth and lightweight finish. “My husband uses the matte firm hold and is obsessed since its lightweight and easy to wash out without feeling he is damaging his hair,” says Serafino.
There’s a reason Oribe’s products are a favorite among celebrity stylists and groomers. Its thickening spray is no different. Use the top-rated product prior to applying heat to the hair or simply as a volumizing styling agent.
“This cream will help add volume, body, shine and hold with 11 amino acids, vitamins, minerals, essential oils and silica,” explains Dean, Wen's founder. He also recommends Wen by Chaz Dean Men’s Hair Control Texture Paste, a pomade that infuses beeswax, castor oil, bamboo water, 11 amino acids and more for a medium to firm hold.
Men’s styling products for curly hair
“Curly hair requires more moisture” explains Serafino. Dean agrees, noting that using products that condition and add hydration will help enhance your style. Look for products that are packed with oils like argan and coconut.
Perfect for frizzy or curly hair, the JVN Complete Air Dry Cream brings a natural texture to curls while also reducing frizz by over 97%. We tested the bestselling product and loved the smoothness and softness it brings to all hair types. “If I’m trying to get curly hair to have defined curls and less frizz, the hair needs to be wet before working in the product,” says Bernabe.
For curly hair, Gilmore suggests the Balmain Hair Curl Cream. The lightweight cream contains UV protection and is infused with silk protein to help activate, define and control curls throughout the day.
When styling frizzy hair or curls, Bernabe utilizes this silklike cream crafted with avocado, coconut and apricot oils that gives curls instant definition.
Men’s styling products for straight hair
According to the experts, straight hair works best with lightweight formulas rich in proteins and protectants. And to avoid it from falling flat, “Fine and thin hair usually needs body-building products to help hold a shape,” says Dean.
“A nice grooming trick for straight hair is to use a ‘grippy’ product to create weight and control for specific styles,” says Gilmore. “I love Osis+ Dust It to create a thicker appearance in the hair and to hold straight hair styles in place longer. It also makes the hair look temporarily thicker.”
Malin+Goetz’s durable styling cream, used on damp or towel-dried hair, is perfect for straight hair, as its moisturizing formula helps to tame flyaways and any unwanted frizz. For times between wash days, Gilmore says you can apply the product to dry hair as “second-day hair is great for the messy, lived-in look or an unfinished look.”
While the styling market is mainly composed of creams, gels and pomades, a durable styling oil is equally as useful. Olaplex’s bonding oil is ideal for all hair types, especially straight, as it helps to increase shine and softness while also providing buildable texture that can be styled in various ways.
Styling products for men’s hair growth
These double-duty products not only promote fullness and growth but they help make your hair more manageable in the moment. That means they’ll help give your natural hair the hold, shape, shine or oomph that it needs to look its best while delivering nourishing ingredients to encourage growth.
Bernabe also swears by Maya Chia’s scalp and hair treatment, a lightweight solution that helps to regrow hair while also thickening and styling. The product is fast-absorbing and features a blend of amino acids, peptides and collagen.
For an everyday product, Bernabe recommends Oribe’s Serene Scalp Thickening Treatment Spray. The vegan-friendly product is ideal for all hair types and textures and helps to provide thickness, volume and overall health to thinning hair.
Crafted with science-backed ingredients like biotin, caffeine, green tea and saw palmetto, Keeps’ Thickening Pomade is an everyday product meant to thicken the hair while also encouraging growth with continued use.
“I have been really enjoying [the] K18 leave-in mask lately,” says Gilmore. “It is a leave-in conditioner used after shampooing that is a new cult favorite for a reason.” The leave-in hair mask is designed for all hair types and is proven to reverse damage caused by bleach, heat and color through a unique blend of K18 peptides. The treatment makes hair more manageable and easy to style while also promoting follicle health and growth.