TEL AVIV, Israel and NEW YORK, April 26, 2022
TEL AVIV, Israel and NEW YORK, April 26, 2022 /PRNewswire/ -- When it comes to sharing personal information online, Americans are no longer willing to accept the status quo of how businesses handle their personal data, according to a study for AU10TIX by Wakefield Research. While consumers are willing to share their personal information, the vast majority (86%) believe that businesses ask for too much in exchange for tangible benefits, while nearly as many (81%) feel they have lost control over their personal data once it's shared.
Coupled with the fact that nearly two out of three Americans believe online threats are growing faster than businesses and organizations can keep up, it's not surprising that more than half of consumers (51%) are worried that their personal information may fall into the wrong hands. For plenty of people, it's more than just a suspicious interaction. In fact, 44% of consumers have been victims of personal data theft themselves. As a result, nearly two-thirds (64%) of respondents said that the potential risks they face by providing too much personal data outweigh the benefits of doing business.
"We are on the cusp of a new era that will be defined by who controls data. For the past two decades, companies have been gathering tremendous amounts of data on people's preferences, habits, and identities, transaction by transaction, often without customers understanding what is happening," says AU10TIX CEO Carey O'Connor Kolaja. "Lines are now converging towards a clear endpoint where individuals will soon demand to exercise full control over their personal data and for businesses to step up and take more responsibility to safeguard and protect the information that they do collect from consumers."
Amongst the key findings are:
To view additional information, visit: https://bit.ly/AU10TIXConsumerStudy
ABOUT THE SURVEY
The AU10TIX Survey was conducted by Wakefield Research among 1,000 nationally representative U.S. adults ages 18+, between March 15 and March 20, 2022, using an email invitation and an online survey. The data was weighted to ensure an accurate representation of adults ages 18+.
AU10TIX, an identity management company headquartered in Israel, is on a mission to obliterate fraud and further a more secure and inclusive world. The company provides critical, modular solutions to verify and link physical and digital identities so businesses and their customers can confidently connect. Over the past decade, AU10TIX has become the preferred partner of major global brands for customer onboarding and customer verification automation—and continues to work on the edge of what's next for identity's role in society. AU10TIX's proprietary technology provides results in less than 8 seconds, enabling businesses to onboard customers faster while preventing fraud, meeting compliance mandates and, importantly, promoting trust and safety. AU10TIX is a subsidiary of ICTS International N.V. (OTCQB: ICTSF). For more information, visit AU10TIX.com.
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