In this illustration photo taken on July 19, 2022 the Netflix logo is seen on a TV remote in Los Angeles. - Netflix reported losing subscribers for the second quarter in a row Tuesday as the streaming giant battles fierce competition and viewer belt tightening, but the company assured investors of better days ahead. The loss of 970,000 paying customers in the most recent quarter was not as big as expected, and left Netflix with just shy of 221 million subscribers.
New York CNN  — 

Netflix’s ad-supported tier has hit more than 23 million monthly active users, Amy Reinhard, the streaming service’s president of advertising, said Wednesday.

That’s about an 8 million increase in roughly two months; the streaming giant announced it had 15 million global monthly active users in November 2023.

“We’re very fortunate to be able to take a long-term perspective on this,” Reinhard said at the Variety Entertainment Summit at the consumer tech conference CES. Variety first reported the Netflix figure.

“Scaling our business is absolutely our biggest priority right now, but we want to make sure we’re doing that in a meaningful way for the members,” she said.

In an October 2023 letter to shareholders, Netflix said its ads plan membership grew almost 70% quarter-over-quarter and that about a third of its new signups were ad-based in the countries that had the service.

“We remain very optimistic about our long run opportunity in this very big market,” Netflix said in the letter.

Netflix launched its ad-based plan in the United States, Canada, Australia, Brazil, France, Italy, Germany, Japan, Korea, Mexico, Spain and the UK in 2022. The standard plan with ads costs $6.99 a month in the US.

Netflix runs 10, 20 and 60 second ads, the company said in a November release.