Apple's latest video ad takes a jab at the privacy issues dogging all of those other tech companies.
In the ad, which was posted Thursday, various people are seen trying to find a moment of privacy — in a cafe, at school and in a public restroom.
The iPhone maker has been seizing on its competitors' ongoing privacy issues as a way to promote itself. Unlike Facebook (FB) and Google (GOOGL), the majority of Apple's revenue comes from hardware sales and services, not advertising. Ads often require collecting and sometimes sharing information about user habits, likes and locations.
Apple (AAPL) has said the way it handles data and built-in features, like encryption, set it apart.
It is not the first time Apple has used privacy for marketing. The company bought a large ad on the side of a building in Las Vegas for CES in January that read, "What happens on your phone, stays on your phone."