Samsung unveils the Galaxy S10Kaya Yurieff and Penelope Patsuris
Adam Mosseri, head of Instagram, made an appearance on stage to announce a new camera mode on the Galaxy S10, called "Instagram mode."
It lets users easily snap content and share it to Instagram Stories, which are photos and videos that disappear from the platform after 24 hours.
Mosseri and Samsung's Koh tested it out.
Samsung also says it has worked with Instagram rival Snapchat to ensure that photos taken in the app are as high-quality as on the S10's camera.
DJ Koh, president and CEO of Samsung's mobile division, announced the company has shipped over 2 billion Galaxy phones.
Samsung is announcing its new lineup of Galaxy S10 smartphones, including the 6.1-inch Galaxy S10 ($899) and the 6.4-inch S10+ ($999). There's also a "budget-friendly" option, the 5.8-inch S10e ($749).
The company highlighted its "Infinity O-Display" which optimizes brightness levels, shows less blue light and displays over 16 million colors.
The camera has new bells and whistles too, like improved zoom and an ultra wide lens that allows for ground-to-sky panoramic shots. Plus, it offers new lighting and blurring effects.
Samsung unveiled the Galaxy Fold, a phone that bends into a tablet.
When its folded, the phone has a 4.6 inch display. Once it's opened, it boasts a 7.3 inch screen.
It has two batteries, one on each side of the device, and six cameras.
When using an app like Google Maps on the smaller screen, you can open it up to see a bigger more detailed version of the map.
The device lets you multi-task on the bigger screen. Users can do things like text friends, search for something on Google and watch a YouTube video simultaneously.
Smartphone innovation has stalled — but Samsung will probably make some bold moves today to re-establish itself as an innovator. After all, Galaxy sales were down largely because its S9 models simply weren't that different from its successful S8 products.
If Samsung does roll out a 5G capable smartphone, that will be a huge step to move the 5G industry forward. Of course, the infrastructure doesn’t fully support 5G devices right now. Network availability is limited to parts of the US, China and South Korea. But it’ll be incredibly important for carriers to have a major brand like Samsung with a 5G device to kickstart the market.
Meanwhile, Samsung’s rumored foldable smartphone that morphs into a tablet should attract consumers who flock to big screens, whether for gaming or to see more of data in one place. Samsung has already proven there's interest around larger-screen smartphones with the success of its Galaxy Note line.
But a foldable phone will probably be incredibly expensive and only appeal to true tech junkies. Plus Samsung will need to get developers on board in order to configure apps to support foldable phones.
In the end, what people want most at the end of the day is a better smartphone battery and camera. Samsung will probably deliver on those items too.
Here's a quick look at what's ahead at Samsung's big Galaxy event:
New Galaxy flagship phones: Samsung is expected to launch several new models, including a S10 device, a larger model called the S10+ and a more budget-friendly option dubbed S10e.
5G phone: The company is reportedly unveiling a 5G-enabled phone with a bigger screen and better camera.
Samsung’s event kicks off at 11am PT / 2pm ET.