
Instagram is taking a page out of Facebook’s playbook.
The Facebook-owned photo-sharing app is adding a donation button to Instagram Stories so users can start their own nonprofit fundraisers. Starting Tuesday, Instagram users in the US can raise money for groups like Black Girls Code, ASPCA, No Kid Hungry and the Nature Conservancy.
Donations have been a huge success on Facebook: Over $1 billion has been raised on the platform for various causes as of November 2018.