Google plans to lift its election-related moratorium on political ads beginning Dec. 10, the company informed advertisers on Wednesday.
The tech giant said in a letter to advertisers obtained by CNN that Google will lift its “sensitive event” designation for the US election and restore its standard policies surrounding election ads. The moratorium, which was announced ahead of the election, was expected to last for at least a week following Election Day but has gone on for roughly a month.
In a statement, company spokesperson Charlotte Smith said that Google regularly pauses ads surrounding events it deems sensitive, in an effort to prevent bad actors from exploiting the circumstances.
“While we no longer consider this post-election period to be a sensitive event,” Smith said, “we will continue to rigorously enforce our ads policies, which strictly prohibit demonstrably false information that could significantly undermine trust in elections or the democratic process.”