Disney unveils Disney+, its new streaming service

6:56 p.m. ET, April 11, 2019

Disney will probably bundle its streaming services

Disney's streaming brand is bigger than just its new service, Disney+. It's also Hulu and ESPN+, and soon consumers may be able to get all of them for one price.

Kevin Mayer, chairman of Disney's Direct-to-consumer unit, told investors that it was "likely" that Disney (DIS) will bundle its streaming services. He also said that it'd be for a "discounted price." So think cable, but smaller and on multiple platforms and all under Disney's (DIS) corporate umbrella.

Mayer also noted that Disney+ would be ad-free, so no commercials.

5:40 p.m. ET, April 11, 2019

Disney's Kevin Mayer breaks down the company's 'evergreen library'

Content is king, after all.

That's how Kevin Mayer, chairman of Disney's Direct-to-consumer unit, explained how Disney (DIS) would stand out in the world of streaming.

Mayer first showed how popular streaming has become and how much it has grown in recent years. He did mention that it's a "growing" but "crowded" marketplace.

So Disney is hoping to stand out using its brands like ESPN, ABC, Pixar and Marvel help it stand out in its "evergreen library." And now it has Fox.

"The acquisition of Fox will further strengthen our hand," Mayer said.
5:35 p.m. ET, April 11, 2019

Bob Iger is ready to take Disney into its next century

Disney CEO Bob Iger.
Disney CEO Bob Iger.

Bob Iger is ready for the future.

The Disney (DIS) CEO walked on stage to the company's trademark song, "When You Wish Upon A Star," to talk about how the company will enter its second century.

"Create great content and distribute in innovative ways," he said. "It's that simple."

Iger said that it's an "it's exciting time but a challenging time," but mentioned that the company is starting from a position of strength and "unbridled optimism." The Disney chief mentioned that new stories like "Star Wars" and Marvel fit in with the company's timeless stories, and all of them will populate Disney+.

5:29 p.m. ET, April 11, 2019

The voices of James Earl Jones and Patrick Stewart tell the story of Disney

Disney (DIS) knows how to tell a story and it brought in heavy hitters to tell the tale of its origins.

The company's investor day opened with a highly produced video that included narration by James Earl Jones (Disney's Mufasa from "The Lion King") and Patrick Stewart.

The video took guests on Disney's journey from its origins in 1923 to its latest acquisition of Fox. Deadpool, an R-rated character from Fox's Marvel universe and who is now with Disney, got a big laugh in the room for talking about mouse ears.

The video then went into the company's television offerings, including series from ABC and FX. It also touched on the company's innovations in broadcasting and at its parks and resorts. Walt Disney could be heard reading the 1955 dedication to Disneyland towards the end of the introduction video.

And with that, Disney's Investor Day has begun.

5:11 p.m. ET, April 11, 2019

Disney Investor Day is off and running to the tune of 'A Whole New World'

Disney (DIS) knows investors and the public have a lot of questions about its streaming plans, and it didn't wait long to address the curiosity.

"Our goal today is to answer as many of those questions as possible," Lowell Singer, Senior VP of Investor Relations said kicking off the Investor Event.

He then explained the event's lineup, which is as follows:

  • Welcome Remarks
  • Direct-to-Consumer Strategy
  • Hulu
  • Hotstar
  • A short break
  • Disney+
  • Financial Overview

The first song that kicked off Singer's remarks was "A Whole New World" from "Aladdin." That's apt considering that with streaming, Disney is off to a whole new world itself.

5:14 p.m. ET, April 11, 2019

'Star Wars' stormtroopers greet investors and the media at Disney Investor Day

Disney's Investor Day is kicking off soon, and investors and the media have already been greeted by Disney's (DIS) intellectual property.

"Star Wars" stormtroopers met guests as they walked into the event in Stage 2 on the Disney lot.

For media and investors, the question becomes is this the streaming service subscribers are looking for?

4:56 p.m. ET, April 11, 2019

Greetings from Burbank!

Hello from sunny Burbank, California, home of Walt Disney Studios where the company will debut its new streaming service, Disney+ today.

Before we get to all the streaming fun, let’s get our bearings.

Walt Disney Studios is home to many of Disney’s most popular brands like Marvel Studios and Disney’s Animation. It’s been the company’s HQ for nearly 80 years.

It’s also home of Disney's (DIS) corporate offices, which is held up by statues of the Seven Dwarfs. The office is located right in front of a statue of Mickey and Walt Disney himself.

So much of Disney’s past has taken place on this lot, so it’s fitting that CEO Bob Iger could be introducing a major part of Disney’s future from that same lot today.

12:32 p.m. ET, April 11, 2019

Marvel's Hawkeye takes aim at Disney+

Avengers, assemble... on Disney+.

Hawkeye, the Avenger's bow and arrow sharpshooter played by Jeremy Renner, is the latest Marvel hero reportedly joining Disney's new streaming service.

Variety reported Wednesday that the project will be a limited "adventure series" where Hawkeye (who's real name is Clint Barton) will pass on his archery skills to Kate Bishop, a character from the comics who is a member of the Young Avengers. Renner will reprise his character for the show.

Hawkeye may not be the most notable Avenger or the most popular, but he's still an Avenger. He'll also be a part of "Avengers: Endgame," which could be one of the biggest blockbusters of all time later this month. Filling up Disney+ will as many characters from Marvel, a brand that has made $18.5 billion globally, is a no brainer for Disney (DIS).

Whether or not Hawkeye's new haircut will also be coming over to Disney+ is unclear.

5:15 p.m. ET, April 11, 2019

Mighty Mouse: Disney is set to unveil Disney+

After nearly two years of speculation, Disney+ will make its debut Thursday.

The company is planning to unveil its new streaming service at its Investor Day on Thursday from its headquarters in Burbank, California.

This is a pivotal moment in streaming, since Disney has deep pockets and an even deeper content library (that includes everything from Marvel to "Star Wars") that can completely shake up the streaming market.

In a way, it was Disney (DIS) that kicked off the streaming wars to begin with, when it announced it was pulling its content from Netflix two years ago. That's when Disney announced its own streaming service, putting it on a collision course with the king of streaming, Netflix (NFLX). This is our first glimpse of its so-called "Netflix killer."

Details are scarce about the event -- all Disney has said is that it will focus on "the company’s direct-to-consumer streaming services." Disney CEO Bob Iger will likely be attendance as will Kevin Mayer, Disney's chairman of Disney's Direct-to-Consumer unit,

But will we get a price? Maybe. Launch date? Possibly. Footage of its new "Star Wars" series? Hopefully.

Whatever is showcased Thursday, it'll send shockwaves through the streaming world. Disney, one of Hollywood's biggest and most beloved companies, is finally entering a whole new world. (Yes, I sang that last part like "Aladdin.")