Apple's iPhone 12 event

By Rishi Iyengar and Kaya Yurieff, CNN Business

Updated 4:41 p.m. ET, October 13, 2020
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2:57 p.m. ET, October 13, 2020

How much each iPhone costs

From CNN Business' Kaya Yurieff

The iPhone 12 Pro starts at $999, while the Pro Max costs $1099. The iPhone mini starts at $699, while iPhone 12 comes in at $799.

Older models are cheaper, too. The iPhone 11 costs $599, while the iPhone XR is $499. The budget iPhone SE is $399.

The iPhone 12 and 12 Pro will be available for pre-order on Oct. 16 and in stores on Oct. 23. The iPhone 12 mini and 12 Pro Max will be available for pre-order on Nov. 6 and in stores Nov. 13.

2:57 p.m. ET, October 13, 2020

Apple and Google offer alternatives to super-expensive phones

From CNN Business' Rishi Iyengar, Kaya Yurieff and Elana Zak

Apple's latest devices are good news for anyone not looking to shell out $1,000 for a new phone.

The iPhone 12 mini starts at $699, while the iPhone 12 starts at $799. That's downright affordable compared to other smartphones on the market that cost as much as $2,000.

Apple isn't alone in targeting a more cost-conscious user. Google's Pixel 5 starts at $699 and the Pixel 4a 5G starts at $499. Meanwhile, the Pixel 4a that launched earlier this year costs $399.

The relatively low price point of these devices could provide a more affordable entry point to the 5G ecosystem as well as other more advanced technologies.

4:11 p.m. ET, October 13, 2020

Apple tries to make the iPhone less wasteful

From CNN Business' Clare Duffy

Apple will ship the iPhone 12 without headphones or a charging brick, a move aimed at cutting down on waste.

More than 2 billion Apple power adapters are out in the world, and many customers already have wired headphones or AirPods, vice president of environment, policy and social initiatives Lisa Jackson said.

"Removing these items also means a smaller, lighter iPhone box," Jackson said. "We can fit up to 70% more items on a shipping pallet," reducing shipping emissions.

The new iPhone also uses 100% recycled rare earth elements for all magnets, including in the camera and haptics.

The changes will cut out 2 million metric tons of carbon emissions created by iPhone production and shipping annually, Jackson said. By 2030, Apple plans to have net zero climate impact across its entire business, including its manufacturing supply chain and all devices.

2:05 p.m. ET, October 13, 2020

iPhone 12 Pro & Pro Max are all about the camera

From CNN Business' Kaya Yurieff

iPhone 12 Pro and iPhone 12 Pro Max boast a better camera and larger screen.

The high-end models come in four colors: silver, black, gold and blue. The Pro version has a 6.1 inch display and the Pro Max has a 6.7 inch display, both of which are larger screens than their predecessors.

As with many flagship phones, a big focal point is the camera -- it has a wider camera, better optical zoom range, and its lens lets in 27% more light. It features image stabilization for shaky hands or a bumpy car ride.

2:57 p.m. ET, October 13, 2020

iPhone 12, but make it mini

From CNN Business' Kaya Yurieff

With dramatic James Bond music playing in the background, Apple opened a metal briefcase to reveal the iPhone 12 mini.

It has the same features as the iPhone 12, including 5G, a dual camera system, and the phone-protecting ceramic shield material. But it's smaller and lighter than the larger version, and features a 5.4 inch display.

iPhone Mini starts at $699, while iPhone 12 starts at $799.

1:45 p.m. ET, October 13, 2020

Apple's latest technology: Magnets

By CNN Business' Rachel Metz

Apple is adding a magnet to the back of the iPhone 12 to make it line up better with wireless chargers, for more efficient charging. This also enables certain accessories to snap on to the back of it, like a slim wallet the company showed off, and will allow wireless charging to work through some accessories.

2:14 p.m. ET, October 13, 2020

'League of Legends' got a cameo in today's Apple event

From CNN Business' Shannon Liao

Apple specifically chose to highlight the forthcoming "League of Legends: Wild Rift" to showcase the iPhone 12's gaming capabilities. "League," the wildly popular online multiplayer game, has been a PC-only game for over ten years, and later this year it's finally coming to mobile, to both iOS and Android, reaching a whole new audience of over a billion users.

Putting the spotlight on "Wild Rift" is an interesting choice considering Apple might have promoted its Apple Arcade subscription service, which offers a curated collection of mostly indie game titles. Today, Apple chose instead to focus on an unreleased title that so far hasn't been announced for Apple Arcade at all. It didn't choose one of its current successes such as the extremely lucrative "Genshin Impact" or a long-term moneymaker like "Pokémon Go."

And it certainly didn't choose "Fortnite," which is currently not available in the App Store due to an ongoing legal battle between Apple and "Fortnite" creator Epic Games.

Last week a judge ruled last week that "Fortnite" would stay off of Apple's phones while the companies battle over the lawsuit.

1:42 p.m. ET, October 13, 2020

Apple makes big claims about its 14 Bionic chip

From CNN Business' Rachel Metz and Kaya Yurieff

Apple claims the iPhone 12's new A14 bionic is the fastest processor ever in a smartphone.

Here are some of the highlights from Apple's presentation:

  • A 6-core CPU, faster than any smartphone chip, Apple says.
  • A 4-core GPU, which is better for machine learning and advanced games. And fastest GPU in any smartphone, delivering faster graphics, Apple says.
  • Apple says it has has dramatically increased the performance of the neural engine from 8 to 16 cores, which should dramatically speed up its ability to process AI-related operations.
1:32 p.m. ET, October 13, 2020

The new iPhone 12 may be a blast from the past

From CNN Business' Shannon Liao

The new iPhone 12 was just announced by Apple. It's getting five colorful options: black, white, red, green and blue. The red is branded Apple's (PRODUCT)Red, which donates proceeds to fighting HIV and AIDS.

The phone is also thinner and smaller than the iPhone 11, meaning fans of Apple products who have been asking for smaller phones are finally getting what they want.

The smaller design and noticeably flatter edges recall earlier iPhone models like the iPhone 4.