Apple reveals new iPads and Apple Watch

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2:06 p.m. ET, September 15, 2020

Apple unveils Apple One

From CNN Business' Shannon Liao

Apple sells a lot of services. Now it's giving customers a way to buy all of them in a bundle, which will be called Apple One.

The subscription service comes in three tiers. The cost for an individual is $14.95, which gets you Apple Music, Apple Arcade, Apple TV+ and iCloud. A family subscription goes for $19.95, which allows those services to be shared with up to six family members. Finally, a premier subscription for $29.95 a month includes all those services plus News and Fitness subscriptions. It also bumps up the storage to 2TB.

Apple is offering the new service on a 30-day free trial.

The company is offering another new subscription service, called Fitness+, which provides members with exercises like yoga and cycling. It costs $9.99 per month.

2:39 p.m. ET, September 15, 2020

The new iPad Air supports USB-C

From CNN Business' Shannon Liao

Following in the footsteps of iPad Pro, iPad Air now uses USB-C instead of Apple's proprietary Lightning connector, meaning you'll be able to charge it with the same cable that charges a new MacBook Air or a Google Pixel. It's a major convenience upgrade to a universal technology.

Does this mean we might see a USB-C iPhone some time soon? A geek can dream.

2:33 p.m. ET, September 15, 2020

A new redesigned iPad Air

From CNN Business' Rishi Iyengar

Tim Cook just returned to the live stream to introduce the "all new, completely redesigned iPad Air."

The new iPad features a larger 10.9-inch screen, a smaller Touch ID sensor for fingerprint unlock, and a new A14 silicon chip that Apple says is its most powerful yet and will significantly improve the iPad's performance.

Apple is also giving the iPad Air USB-C compatibility, which will allow it to connect to a wider variety of non-Apple devices.

It comes in five different colors, including rose gold, green and blue.

The iPad Air will start at $599 and be available from next month.

1:59 p.m. ET, September 15, 2020

The 8th generation iPad costs $329

From CNN Business' Kaya Yurieff

The new 8th generation iPad features what Apple says is an all-day battery, faster graphics and processing, a better camera and the A12 bionic chip, which Apple says is "more powerful than ever."

Apple threw some shade at Google, saying its new iPad is six times faster than the top selling Chromebook.

It's available starting Friday for $329.

1:49 p.m. ET, September 15, 2020

Here comes the iPad news

From CNN Business' Elana Zak

Apple is refreshing its iPad. We're diving into the iPad 8th generation updates now.

3:24 p.m. ET, September 15, 2020

Meet Fitness+ with the Apple Watch

From CNN Business' Clare Duffy

Apple is launching a digital fitness service called Fitness+ to use with Apple Watch.

Fitness+ will feature a catalog of workout videos that can be accessed from any screen — iPad, iPhone, Apple TV and so on. The workouts will range from yoga and dance to strength and high intensity interval training, and many won't require equipment. New videos will be added each week, and will sync with Apple Music.

The service will work with users' Apple Watches, which will help track metrics such as heart rate, calories burned, pace and distance throughout the workouts. When trainers prompt users to check their metrics during the workout, the numbers will automatically get bigger on their watch face.

Fitness+ will be available before the end of the year, for $9.99 per month or $79.99 for a full year. One subscription can be shared within a family. Apple is offering three months of the service free with a new Apple Watch purchase.

The fitness subscription adds a new offering to Apple's growing services business. It also comes as consumers increasingly rely on digital fitness services because of the coronavirus pandemic.

Apple's Fitness+ wants to take on Peloton with at-home workouts:

3:35 p.m. ET, September 15, 2020

The Apple Watch won't come with a USB power adapter

From CNN Business' Shannon Liao

The Apple Watch won't come with a USB power adapter anymore, says Lisa Jackson, Apple VP of environment, policy and social initiatives, framing it as a way the company is continuing to go green.

That means if you don't have one laying around at home to charge your watch, you'll need to purchase one separately. The move could hint at Apple's future strategy. The tech giant could include fewer and fewer adapters with its new products, counting on consumers to already have them at home, and citing environmental concerns as a reason for cutting back. Of course the move could have the added benefit of reducing Apple's costs while also picking up additional revenue from those who don't have the needed adapter.

1:47 p.m. ET, September 15, 2020

Here's how much the Apple Watch Series 6 will cost

From CNN Business' Rishi Iyengar

And now the price reveal...

The new Apple Watch Series 6 will start at $399.

That's the same price its predecessor, the Series 5, launched with last year.

The new Apple Watch SE starts at $279.

For those that want to get their hands on one (or get one on their hands) for even less, the Apple Watch Series 3 is still available for $199.

1:44 p.m. ET, September 15, 2020

A budget Apple Watch that's not that cheap

From CNN Business' Kaya Yurieff

Meet the Apple Watch SE, which costs $279 and is available starting Friday.

While it uses a slower chip that the Apple Watch Series 6, it's still twice as fast as the Series 3 model.

It will run the latest version of Watch OS. The cellular model allows for phone calls, messages and more. Like other models, it has fall detection, the latest motion sensors and it's swimproof.

The Apple Watch SE starts at $279.