Apple reveals new iPads and Apple Watch

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2:22 p.m. ET, September 15, 2020

iOS 14 comes to your iPhone tomorrow

From CNN Business' Kaya Yurieff

If you don't buy a new device, your existing Apple products will get a refresh if you update to new software tomorrow.

Apple previously announced new features coming to iOS 14, including ways to better discover and organize apps, upgrades to group chats and privacy changes.

Existing Apple Watches will also get an update. With Watch OS 7, users will get sleep tracking, automatic hand washing detection and additional fitness workouts.

4:16 p.m. ET, September 15, 2020

Apple puts Peloton on notice

From CNN Business' Shannon Liao

Apple is getting in on the online fitness craze and incumbents have taken notice.

Apple announced a Fitness+ subscription, built for the Apple Watch, that costs $9.99 a month and will include cycling and yoga exercises. It launches later this year.

Peloton CEO John Foley said during an investor and analyst meeting that he is "digesting" Apple's announcement.

Foley said that Apple launching Fitness+ is "quite a legitimization of fitness content, to the extent the biggest company in the world ... is coming in and saying fitness content matters."

Still, the CEO said he thinks Peloton holds the upper-hand with its bikes and treadmills, noting that Apple is not launching a rival bike. "We think the special sauce, the magic, is our connected platforms and in order to work out at home you need a stationary bike if you're going to be biking."

At the time of writing, Peloton's stock was up over 5% on the day.

2:06 p.m. ET, September 15, 2020

Apple unveils Apple One

From CNN Business' Shannon Liao

Apple sells a lot of services. Now it's giving customers a way to buy all of them in a bundle, which will be called Apple One.

The subscription service comes in three tiers. The cost for an individual is $14.95, which gets you Apple Music, Apple Arcade, Apple TV+ and iCloud. A family subscription goes for $19.95, which allows those services to be shared with up to six family members. Finally, a premier subscription for $29.95 a month includes all those services plus News and Fitness subscriptions. It also bumps up the storage to 2TB.

Apple is offering the new service on a 30-day free trial.

The company is offering another new subscription service, called Fitness+, which provides members with exercises like yoga and cycling. It costs $9.99 per month.

2:39 p.m. ET, September 15, 2020

The new iPad Air supports USB-C

From CNN Business' Shannon Liao

Following in the footsteps of iPad Pro, iPad Air now uses USB-C instead of Apple's proprietary Lightning connector, meaning you'll be able to charge it with the same cable that charges a new MacBook Air or a Google Pixel. It's a major convenience upgrade to a universal technology.

Does this mean we might see a USB-C iPhone some time soon? A geek can dream.

2:33 p.m. ET, September 15, 2020

A new redesigned iPad Air

From CNN Business' Rishi Iyengar

Tim Cook just returned to the live stream to introduce the "all new, completely redesigned iPad Air."

The new iPad features a larger 10.9-inch screen, a smaller Touch ID sensor for fingerprint unlock, and a new A14 silicon chip that Apple says is its most powerful yet and will significantly improve the iPad's performance.

Apple is also giving the iPad Air USB-C compatibility, which will allow it to connect to a wider variety of non-Apple devices.

It comes in five different colors, including rose gold, green and blue.

The iPad Air will start at $599 and be available from next month.

1:59 p.m. ET, September 15, 2020

The 8th generation iPad costs $329

From CNN Business' Kaya Yurieff

The new 8th generation iPad features what Apple says is an all-day battery, faster graphics and processing, a better camera and the A12 bionic chip, which Apple says is "more powerful than ever."

Apple threw some shade at Google, saying its new iPad is six times faster than the top selling Chromebook.

It's available starting Friday for $329.

1:49 p.m. ET, September 15, 2020

Here comes the iPad news

From CNN Business' Elana Zak

Apple is refreshing its iPad. We're diving into the iPad 8th generation updates now.

3:24 p.m. ET, September 15, 2020

Meet Fitness+ with the Apple Watch

From CNN Business' Clare Duffy

Apple is launching a digital fitness service called Fitness+ to use with Apple Watch.

Fitness+ will feature a catalog of workout videos that can be accessed from any screen — iPad, iPhone, Apple TV and so on. The workouts will range from yoga and dance to strength and high intensity interval training, and many won't require equipment. New videos will be added each week, and will sync with Apple Music.

The service will work with users' Apple Watches, which will help track metrics such as heart rate, calories burned, pace and distance throughout the workouts. When trainers prompt users to check their metrics during the workout, the numbers will automatically get bigger on their watch face.

Fitness+ will be available before the end of the year, for $9.99 per month or $79.99 for a full year. One subscription can be shared within a family. Apple is offering three months of the service free with a new Apple Watch purchase.

The fitness subscription adds a new offering to Apple's growing services business. It also comes as consumers increasingly rely on digital fitness services because of the coronavirus pandemic.

Apple's Fitness+ wants to take on Peloton with at-home workouts:

3:35 p.m. ET, September 15, 2020

The Apple Watch won't come with a USB power adapter

From CNN Business' Shannon Liao

The Apple Watch won't come with a USB power adapter anymore, says Lisa Jackson, Apple VP of environment, policy and social initiatives, framing it as a way the company is continuing to go green.

That means if you don't have one laying around at home to charge your watch, you'll need to purchase one separately. The move could hint at Apple's future strategy. The tech giant could include fewer and fewer adapters with its new products, counting on consumers to already have them at home, and citing environmental concerns as a reason for cutting back. Of course the move could have the added benefit of reducing Apple's costs while also picking up additional revenue from those who don't have the needed adapter.