Apple reveals new iPads and Apple Watch

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1:59 p.m. ET, September 15, 2020

The 8th generation iPad costs $329

From CNN Business' Kaya Yurieff

The new 8th generation iPad features what Apple says is an all-day battery, faster graphics and processing, a better camera and the A12 bionic chip, which Apple says is "more powerful than ever."

Apple threw some shade at Google, saying its new iPad is six times faster than the top selling Chromebook.

It's available starting Friday for $329.

1:49 p.m. ET, September 15, 2020

Here comes the iPad news

From CNN Business' Elana Zak

Apple is refreshing its iPad. We're diving into the iPad 8th generation updates now.

3:24 p.m. ET, September 15, 2020

Meet Fitness+ with the Apple Watch

From CNN Business' Clare Duffy

Apple is launching a digital fitness service called Fitness+ to use with Apple Watch.

Fitness+ will feature a catalog of workout videos that can be accessed from any screen — iPad, iPhone, Apple TV and so on. The workouts will range from yoga and dance to strength and high intensity interval training, and many won't require equipment. New videos will be added each week, and will sync with Apple Music.

The service will work with users' Apple Watches, which will help track metrics such as heart rate, calories burned, pace and distance throughout the workouts. When trainers prompt users to check their metrics during the workout, the numbers will automatically get bigger on their watch face.

Fitness+ will be available before the end of the year, for $9.99 per month or $79.99 for a full year. One subscription can be shared within a family. Apple is offering three months of the service free with a new Apple Watch purchase.

The fitness subscription adds a new offering to Apple's growing services business. It also comes as consumers increasingly rely on digital fitness services because of the coronavirus pandemic.

Apple's Fitness+ wants to take on Peloton with at-home workouts:

3:35 p.m. ET, September 15, 2020

The Apple Watch won't come with a USB power adapter

From CNN Business' Shannon Liao

The Apple Watch won't come with a USB power adapter anymore, says Lisa Jackson, Apple VP of environment, policy and social initiatives, framing it as a way the company is continuing to go green.

That means if you don't have one laying around at home to charge your watch, you'll need to purchase one separately. The move could hint at Apple's future strategy. The tech giant could include fewer and fewer adapters with its new products, counting on consumers to already have them at home, and citing environmental concerns as a reason for cutting back. Of course the move could have the added benefit of reducing Apple's costs while also picking up additional revenue from those who don't have the needed adapter.

1:47 p.m. ET, September 15, 2020

Here's how much the Apple Watch Series 6 will cost

From CNN Business' Rishi Iyengar

And now the price reveal...

The new Apple Watch Series 6 will start at $399.

That's the same price its predecessor, the Series 5, launched with last year.

The new Apple Watch SE starts at $279.

For those that want to get their hands on one (or get one on their hands) for even less, the Apple Watch Series 3 is still available for $199.

1:44 p.m. ET, September 15, 2020

A budget Apple Watch that's not that cheap

From CNN Business' Kaya Yurieff

Meet the Apple Watch SE, which costs $279 and is available starting Friday.

While it uses a slower chip that the Apple Watch Series 6, it's still twice as fast as the Series 3 model.

It will run the latest version of Watch OS. The cellular model allows for phone calls, messages and more. Like other models, it has fall detection, the latest motion sensors and it's swimproof.

The Apple Watch SE starts at $279.

1:24 p.m. ET, September 15, 2020

The Apple Watch Series 6 gets colorful

From CNN Business' Shannon Liao

The Apple Watch Series 6 is "our most colorful lineup ever," said Apple's chief operating officer, Jeff Williams, during Apple's Tuesday event.

There are new colors: blue aluminum, gold, graphite and a new (Product) Red. (Product) Red is Apple's lineup where proceeds go to fund HIV/AIDS programs in sub-Saharan Africa. It already features several iPhone models and phone accessories, but hasn't had an Apple Watch in the mix until now.

3:06 p.m. ET, September 15, 2020

Meet the Apple Watch Series 6

From CNN Business' Kaya Yurieff and Rishi Iyengar

The new Apple Watch Series 6 will feature an app that lets you monitor your blood oxygen level right from your wrist. The watch has infrared sensors on the bottom that scan the color of your blood to determine how much oxygen is flowing through it. The device can also notify users if they are at a higher altitude, to remind them that their blood oxygen levels may be different than normal.

It also has new Watch faces, including one that shows multiple time zones at once, the ability to track your laps and one that features your animated Memoji.

There's a new band style, too called the solo loop, which doesn't have a clasp or buckle. It comes in leather or a woven design as well.

See Apple Watch Series 6's new health capabilities:

3:36 p.m. ET, September 15, 2020

Tim Cook kicks off event

From CNN Business' Kaya Yurieff

Apple CEO Tim Cook kicked off the event from Apple's spaceship-looking headquarters in Cupertino, California. He nodded to the pandemic in his opening remarks saying "we know life won't always be like this" and said "we look forward to better days."

He confirmed today's event will focus on two products: the Apple Watch and iPad.