‘Harry Potter’ and ‘Downton Abbey’ star Maggie Smith, 88, is the face of Loewe’s new campaign

Dame Maggie Smith, the British actress acclaimed for her appearances both on stage and in cinema, has taken on a new role — and this time it’s in the world of luxury fashion.

Loewe has cast the 88-year-old, known for roles such as Professor McGonagall in the “Harry Potter” film franchise, in its spring/summer 2024 pre-collection campaign.

The pointed hat and cape of Hogwarts are a distant memory as Smith sports three cosy and stylish looks for the campaign. Shot by German photographer Juergen Teller, it also stars American actresses Dakota Fanning and Greta Lee, American actor Mike Faist, British actor Josh O’Connor, South Korean music artist Taeyong, British artist Rachel Jones and Chinese model Fei Fei Sun.