Disillusioned by the deteriorating economic outlook, young people are flooding to Buddhist and Taoist temples to pray for divine intervention in securing jobs, getting into good schools or becoming rich overnight.
Data released this week showed Chinese exports fell 7.5% in May from a year ago, much more than expected, as global demand waned. Factory activity contracted again last month, and youth unemployment stands at a record high.
Economic uncertainty has driven temple visits and tourism to new heights, according to analysts and travel websites.
“No school-going, no hard-working, only incense-burning” has been a popular hashtag on social media since March, referring to a growing trend among young people in China who escape a pressure-cooker society by going to temples to pray for luck.
“Incense-burning youth” has become the number one catchphrase in China’s tourism industry this year, according to a survey jointly conducted in April by Qunar.com, a travel website, and Xiaohongshu, an Instagram-like app, which looked at the top travel trends.