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For a limited time, all pillows are buy one, get one 50% off, while select bedding is 20% off.

Everyone needs sleep for mental, emotional and physical well-being, yet no two people sleep exactly the same way. Personalizing your bedding to your specific needs is the key to improving your quality of rest. That’s why Sleep Number, a leader in sleep and wellness technology, created an exclusive pillow collection that can be customized to each type of sleeper.

Your head, neck and shoulders should remain fully supported throughout the night, but because people sleep in various positions and prefer different fill materials, there’s no one-size-fits-all solution. Fortunately, Sleep Number’s PillowFit quiz helps you find the best option for you, whether you’re a side sleeper who requires shoulder support, a back sleeper who overheats at night or a stomach sleeper who prefers the feeling of plush down.

Furthermore, during the Ultimate Sleep Number Event (now through Feb. 27), all pillows are buy one, get one 50% off, while select Sleep Number bedding is 20% off. (These savings apply to both purchases made in Sleep Number stores and online.)

Customize the size and shape of your Sleep Number pillow

The pillows in Sleep Number’s collection range from soft to firm, but the density isn’t the only feature that’s customizable. These pillows also come in two sizes (standard and king) to fit your bed as well as three different shapes to offer improved comfort and support to any sleeper: Classic (ideal for stomach or back sleepers) gently supports your head and neck, Curved (ideal for side or back sleepers) accommodates your shoulder and Ultimate (ideal for all sleeping positions) has three removable inserts so you can adjust your support and loft as your sleep needs change.

No matter which one you choose, you can rest easy knowing that all Sleep Number pillows come with a one-year limited warranty, a 100-night trial and free online shipping.

(All available in 3 shapes and 2 sizes)

ComfortFit Pillow

From $100 at Sleep Number

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Inside the ComfortFit Pillow, there’s a unique blend of premium down alternative and CertiPUR-US memory foam pieces. On the outside, it’s wrapped in a breathable, hypoallergenic lyocell blend cover. The result? A pillow that gently conforms to your spine, remains breathable throughout the night and recovers its shape day after day. Currently, it has a 4.6-star rating from more than 25,000 reviewers.

True Temp Pillow

From $110 at Sleep Number

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According to a Sleep Number study, 80% of couples report that one or both partners sleep too hot or cold. The True Temp pillow aims to fix that with its 37.5 Technology — a self-balancing material (made from active volcanic mineral particles) that automatically adapts to your body temperature and removes unwanted moisture vapor. This pillow’s design also features soft fiberfill, supportive foam and a hypoallergenic cover.

PlushComfort Pillow

From $50 at Sleep Number

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According to reviewers, the PlushComfort pillow is “soft and fluffy,” thanks to its microfiber fill and silky, brushed cotton cover. It’s a more affordable alternative to real down, but it still mimics the plush, cloudlike comfort — and it’s fully hypoallergenic for those with sensitive noses too. Since sleeping on it, reviewers “haven’t woken up to neck pain” once, and they’ll “never go back to a standard store-bought pillow.”

ResponseFit Pillow

From $110 at Sleep Number

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If you need exceptional pressure relief and ongoing support that won’t fall flat, the ResponseFit pillow is the ideal option. It uses advanced memory foam technology that won’t change with temperature fluctuations or condense after a few weeks. Unlike most other memory foam pillows, this one has an open-cell design and a soft-knit cover for enhanced airflow, so even if you’re a hot sleeper, you’ll still be cool and comfortable. The materials are also eco-friendly, antibacterial and hypoallergenic.