Former President Donald Trump announces his 2024 White House bid at his Mar-a-Lago estate in Palm Beach, Florida, on November 15, 2022.
CNN  — 

Allies of Donald Trump are distancing themselves from his latest business venture, hours after the former president debuted a series of digital trading cards that befuddled and exasperated his own campaign aides and were roundly mocked by some of his most ardent supporters.

The out-of-the-blue announcement comes on the heels of several high-profile blunders since Trump launched his 2024 presidential bid last month, leaving those around him concerned that he is not prepared for another campaign.

Multiple sources familiar with the matter said Trump was pitched on launching a digital trading card collection by entrepreneur Bill Zanker, with whom he has done business in the past, including co-authoring a 2008 self-help book on Trump’s business dealings. Sources said the discussions between Zanker and Trump preceded his entry into the 2024 GOP presidential primary, leaving many of Trump’s aides and advisers in the dark.