Life in plastic really is fantastic if the first official teaser trailer for the highly anticipated “Barbie” movie is anything to go by.
Released by Warner Bros. on Friday, the 75-second promo gives fans a glorious introduction to Margot Robbie as the iconic doll who changed the landscape for children’s toys. (CNN and Warner Bros. Pictures share parent company Warner Bros. Discovery.)
The teaser for the live-action, Greta Gerwig-directed movie opens with an earth-toned parody of “2001: A Space Odyssey.” Young girls play peacefully in a desert with their baby dolls. A narrator intones: “Since the beginning of time, since the first little girl ever existed, there have been dolls. But the dolls were always and forever baby dolls. Until …”
A colossal Barbie appears in the landscape, wearing the striped swimsuit first seen when Mattel launched the toy in 1959, and the girls turn on their outdated dolls.
The promo then transitions into quick snippets of Barbie’s fluorescent pink dream world before closing with a choreographed dance number.
A blonde Ryan Gosling makes an appearance as Barbie’s tanned, toned and plastic boyfriend, Ken.
Gerwig co-wrote the script for the film with Noah Baumbach. The star-studded cast includes Will Ferrell, Issa Rae, Kate McKinnon, Simu Liu, Ncuti Gatwa and America Ferrera.
So far, the trailer has received a mainly positive reception on social media.
One viewer tweeted: “Booking a week off on holiday somewhere with no discourse for when this is released.”
Another confidently added that it would be “the best movie ever.”
“Barbie” is expected to hit theaters on July 21, 2023.