Fact: No one likes warm beer.
With the holiday party season already in full swing, Coors Light has invented a new way for beer drinkers to temperature check their glass of beer to avoid an unpleasant surprise.
Option one: just touch the glass of beer with your finger. But where’s the fun in that?
Option two: use “Chill Polish.”
That’s a new silver colored nail polish that, once applied, can turn blue if the beer is cold enough to chill the glass and then your hand. (And it works with any beer, not just Coors.)
If nail polish isn’t your thing, Coors Light already famously has color-changing beer cans that feature the San Juan Mountains that switch from white to blue to signal when the beer reaches optimal drinking temperature (which the brand says is 42 degrees Fahrenheit.)
“Coors Light should always be served as cold as the Rockies, but sometimes it’s hard to know when you’re drinking from a pint glass,” Marcelo Pascoa, vice president of marketing for Coors Family of Brands. “We’ve brought our cold-activated technology to nail polish to ensure your pint of beer is just the right temp for drinking.”
The company co-developed the $7 Chill polish with San Francisco-based nail polish brand Le Chat and launched it on Tuesday for sale on its website while supplies last.
This isn’t a pitch only to women, according to the company. Coors Light, is targeting “any beer drinkers” who prefer cold to warm brew.
After all, plenty of younger men wear nail polish today – thank you Harry Styles and Machine Gun Kelly, both of whom have their own nail polish brands.
Plus, blue is a smart gender-neutral color.