Cat food brand Fancy Feast is expanding into feline-inspired human cuisine, with a New York City Italian restaurant designed to celebrate the company’s new line.
Gatto Bianco, which means “white cat,” is described by Fancy Feast as an “Italian-style trattoria,” and will be open for dinner reservations on August 11-12 only, according to a news release from Purina, which produces Fancy Feast.
The human-friendly dishes were inspired by Fancy Feast’s new “Medleys” cat food line, which feature options like “Beef Ragú Recipe With Tomatoes & Pasta in a Savory Sauce” for the cat with discerning taste.
Only a lucky few will have the opportunity to try the Gatto Bianco pop-up, located between Manhattan’s Far West Village and the Meatpacking District. The experience is limited to a total of 16 guests, who will each enjoy a complimentary tasting menu free of charge. The menu was designed by Fancy Feast’s in-house chef, Amanda Hassner, and New York restaurateur Cesare Casella, Purina noted.
“Food has the power to connect us to others in meaningful ways and take us to places we have never been,” said Hassner in Purina’s release. “The same is true for our cats. The dishes at Gatto Bianco are prepared in ways that help cat owners understand how their cats experience food – from flavor, to texture, to form – in a way that only Fancy Feast can.”
This isn’t Fancy Feast’s first foray into human dining. In 2021, the company released a cookbook with recipes cat lovers can make to pair with their cat’s food.
For those who can’t get their paws on a reservation, the company will post the recipes on its website.