For a lot of people, shapewear is a downright painful experience. It’s hard to put on. It pinches, rolls and chafes. It’s only offered in limited sizes and skin tones, and it comes with shameful, unspoken and untrue messaging: “Your body isn’t good enough the way it is.”

After years of experiencing these pains for herself, three-time Grammy Award-winning artist Lizzo decided to do something about it. “I was tired of seeing this sad, restrictive shapewear that literally no one wanted to wear,” Lizzo said. “I had an epiphany like, ‘Who can actually do something about this?’ I decided to take on the challenge of breaking norms and allowing women to feel unapologetically good about themselves again.” That’s when YITTY — shapewear reinvented — was born.

Available on YITTY.com, Lizzo’s YITTY is a brand that’s revolutionizing the shapewear industry. Instead of shame at its core, you’ll find principles of self-love, radical inner confidence, inclusivity and versatility. For one, YITTY uses super-soft, predominantly recycled fabrics that hug your curves rather than restricting them, and the reinvented sizing is designed to universally fit all shapes and bodies from 6X to XS. Yes, all collections will truly fit every body type. Thanks to its bold prints and sexy, stylish silhouettes, this shapewear also blurs the lines between innerwear and outerwear, since you’ll actually want to show it off on a daily basis. Finally, it’s well-made and offers exceptional quality, especially for the affordable price tags.

So far, the reaction on social media and the fashion industry have been passionate and emotional: “Thanks, it’s the first time I see myself represented like this” one follower said. Another wrote, “Lizzo’s new shapewear brand will change the industry forever.” Follow the brand’s Instagram (@YITTY) to get the latest tea and exclusives, and check out a few examples of essential shapewear reinvented below.

New VIP $23.38, retail $64.95 at YITTY

Available in six colors, six sizes and both thong and mid-thigh silhouettes, this lightweight bodysuit has some genius features to keep you feeling supported and confident

New VIP $23.38, retail $64.95 at YITTY

All-around compression shapes and highlights your natural curves. Three-way stitching and anti-uni-boob technology let you skip the bra entirely. The reinforced shoulder straps keep you comfortable all day and night, while the sexy low back offers plenty of style. Finally, the snaps at the bottom make it easy to put on and take off.

New VIP 2 for $29 bottoms, retail $59.95 at YITTY

Wear them underneath dresses to reduce chafing or show them off at home, at the gym or around town (especially thanks to their full-coverage lining)

New VIP 2 for $29 bottoms, retail $59.95 at YITTY

These high-waist shorts hug and smooth your curves, while the innovative back-yoke detailing makes your booty pop. “Honey these shorts are the truth! Perfect feel and sizing,” one reviewer commented. “I’m definitely getting more!”

New VIP $17.98, retail $49.95 at YITTY

Thanks to its sexy, plunging front and smoothing back, this cross-front bralette might just become your new everyday go-to, especially with its soft, breathable open-knit fabric.

New VIP $17.98, retail $49.95 at YITTY

It offers just enough lift to keep you feeling supported, but the compression is low-level enough that reviewers have called it “very comfortable.”

New VIP 2 for $29 bottoms, retail $84.95 at YITTY

In case you couldn’t tell from the picture, these aren’t your average leggings. The high-shine fabric takes center stage, the interior contrast mesh panels both compress and show some skin and the back yoke accentuates your booty like nothing else.

New VIP 2 for $29 bottoms, retail $84.95 at YITTY

Finally, the no-roll waistband stays put and the no-show seams make it invisible under clothing — but the fabrics are so stylish, you’ll probably want to wear them alone.

New VIP $17.98, retail $49.95 at YITTY

Sick of bandeaus that don’t support larger boobs? Well, YITTY has done the impossible. This headliner design defies gravity with stay-put side boning and supportive, removable straps. The interior mesh lining shapes and defines.

New VIP $17.98, retail $49.95 at YITTY

The perfect fitting silhouette, combined with the luxe, high-shine fabric, makes it so sexy and stylish that it can be worn underneath clothing or instead of it. Style it with the Open-Bust Thong Bodysuit to make a sexy statement.

You don’t have to be a member to shop YITTY! But I promise you’ll want to be, once you check it out. Plus, when you sign up to become a new VIP Member, you get to enjoy perks such as two bottoms for only $29 (value up to $109) with tons of options to choose from, bras starting at $18 that everyone is raving about, and up to 50% off every single style, always. And more!