Wind turbines turn behind a solar farm in Rapshagen, Germany, October 2021.

Editor’s Note: Kathleen Rogers is President of EARTHDAY.ORG, a global year-round policy and activist organization with programs around the world. She has been at the vanguard of developing campaigns focused on expanding and diversifying the environmental movement. The views expressed in this commentary are her own.

CNN  — 

Environmentalists’ traditional role is to hold governments and corporations accountable and to inform, motivate and engage the broader public of the dangers posed by government inaction or corporate malfeasance. And our relationships with both government and business have often been uneasy.

On the government side, pro-environment leaders come and go. Some have passed forward leaning environmental laws and regulations, others have reversed this progress. Environmentalists have brought innumerable lawsuits against governments for their failure to uphold their own laws yet often we work cooperatively with governments and legislatures to pass critical legislation and regulatory action.

Kathleen Rogers, President of EARTHDAY.ORG

On the other hand, environmentalists and corporations have often been adversaries. In the five-plus decades since the first Earth Day, the global environmental community has filed tens of thousands of lawsuits against corporations and corporations have sued back to block environmental regulations. And if they aren’t actively blocking environmental laws and regulations, corporations are lobbying to prevent those laws from being passed in the first place. In the United States alone, more than $2 billion was spent on lobbying climate change legislation between 2000 to 2016, according to one analysis, outspending environmentalists by 10 to 1. 

Yet compromises have often been possible, and environmentalists also work collaboratively with both corporations and governments to transform industries where there are mutual environmental and economic benefits such as the transformation of the lighting industry to LEDs, supporting renewable energy incentives, and forest certification standards. Overall, that ebb and flow of the “wins” by governments, environmentalists, and corporations has led to a two steps forward, one step back process for decades, and overall progress on solving or reducing environmental damage and risk has been glacial.

In the meantime, over 1 million species are at risk of extinction, plastics are in our bloodstream, oceans, and food, and chemical toxins still plague the planet. Now climate change has dramatically altered this back and forth and solving the world’s largest environmental disaster has become an imperative, requiring a radical new strategy. Simply put, it is going to take a lot more than governments, environmentalists, and individuals can provide to solve the climate problem. After decades of treating business leaders as the enemy (and often rightly so), many environmentalists have come to the realization that if we want to save the planet, we cannot do it without them.

“The largest market in the history of the world”

The notion that businesses, innovators, and investors might play a larger role than governments was on full display at the recent Glasgow COP climate summit. Instead of stepped-up ambition to solve climate, most countries did nothing, even stepping backwards.

Environmentalists lobbied vigorously to no avail and if we had all been honest, a sense of despair was growing. On the corporate side, however, there was palpable enthusiasm around deal making, new technologies, and opportunities to make money.

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Patagonia's former CEO uses profits to protect landscapes
04:14 - Source: CNN

Recently, more than 450 companies with more than $130 trillion in assets, more than the global GDP, pledged deep investments in a net zero transition. US Special Presidential Envoy for Climate John Kerry described it “the creation of the largest market in the history of the world,” bigger than the industrial revolution. And bankers and investors are saying the same thing.

How do we invest in our planet?

First, governments have long taken the lead in research and development and every economic revolution since the 1800s witnessed massive government investment in technology. Unfortunately, government investments in environmental and climate research, subsidies, and incentives have ebbed and flowed depending on who’s in charge. Governments must invest, build infrastructure for the transition to renewables and the green economy in general, and regulators must provide some certainty in the marketplace, along with carrots (subsidies and incentives) and sticks (ending fossil fuel subsidies and requiring disclosures from all businesses).

Second, with this extraordinary funding, businesses could create extraordinary chaos and damage. They must agree to complete transparency on their environmental and climate impacts and without the phony net-zero claims. Many major global companies have chosen to obfuscate and overstate the reality of their net zero promises, undercutting their credibility with both governments and environmentalists. And while we are waiting for national and international bodies to finalize climate risks and impacts’ requirements, more companies must choose to follow a net positive for climate and nature even if profits are impacted.

FILE - In this Feb. 13, 2015 file photo, stacks and burn-off from the ExxonMobil refinery are seen at dusk in St. Bernard Parish, La. New York City officials say they will begin the process of dumping about $5 billion in pension fund investments in fossil fuel companies, including Exxon Mobil, because of environmental concerns. (AP Photo/Gerald Herbert, File)
Climate milestone: Big Oil sent clear message by investors, courts
03:57 - Source: CNNBusiness

Environmentalists must acknowledge that as the frenzy of green investment accelerates, we must be better financed to expand our watchdog role, while also keeping accountable those who hide behind greenwashed smokescreens. We must partner with governments and business to build a reliable green consumer movement. And lastly, given there is ample opportunity to produce future environmental disasters as we redesign the planet – and more likely than not at the expense of the Global South and its very valuable green tech resources – equity and justice have to become a central part of the mission for all three players.

Related: Revived architectural landmark could be the first net-zero hotel in the US

Even if all these steps are taken, proofing the planet against climate change and other environmental woes will be a long and expensive journey that will require investments and new ways of thinking from all sides. Unless all the planet’s stakeholders change their behavior, the causes of climate change will further entrench themselves into the world economy, increasing scarcity, draining profits, and cutting job prospects. That is a recipe for all of us to end up in the red.